Categorie:
Plataformas de dados do cliente /
Zaius Reveja
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Excelente | |
Boa | |
Média | |
Mau | |
Horrível |
Marketing Automation built for ecommerce marketers. When a single customer view is at the core of your marketing, amazing things can happen. Thats why Zaius brings together CRM, marketing automation, and analytics in one dream B2C marketing platform so you can deliver beautiful, relevant, and effective messages across channels and devices in real-time, and discover revenue opportunities you never even knew existed.
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Comentário deixado em 04/08/2020
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Helped us be smarter about our Marketing.
Easy to use. So many capabilities. Deliverability has been excellent. Customer Service has been great. Love the segment builder to be able to build elaborate segments based on multiple criteria.
Form builder needs work, and more in depth reporting. They have both of these on the horizon and are very transparent about whats coming and when. Love that visibility.
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Comentário deixado em 04/08/2020
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It's a great tool for the price. Have access to a tremendous amount of data that I'd typically need tech support to help pull. Able to make decisions and iterate on learnings very quickly.
TESTING! Like all marketers, I love a good A/B test, and Zaius allows me to run tests all day long and I'm able to create my own test buckets without needing tech support. I'm able to access my user data and create segments that I'd normally need to request through another team. Love having the ability to do so many things on my own! The tech support team is a huge help. They respond quickly and are knowledgable in helping me through any issues that I've encountered.
The tool has it's quirks, and some of the features aren't very user friendly -- when I'm creating complicated segments, I often have issues with setting up (they are working on a fix for this). Also, I'm also not super savvy with their reporting suite. I often find myself needing to rely on their customer support team to help me with reporting. Finally -- wish it had more predictive features -- used machine learning/AI for recommendations.
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Comentário deixado em 04/07/2020
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Fusion UEM
::
Apify
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BSG
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Bindle
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Gerente de Essência
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Comentário deixado em 04/03/2020
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Comentário deixado em 04/02/2020
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Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns thanks to its responsiveness and features.
The software itself is fast and not bulky, which used to frustrate me when using other marketing automation tools in the past. We have over 250,000 users come through our site every month, and waiting around for 30 minutes while an audience is built so I can preview the size or investigate more behaviors.
There's a lot of thought that has gone into the product itself, though its little idiosyncrasies can be a little frustrating (like using a filter with a "matching" expression and bookending your phrase with asterisks). With certain aspects of the software it doesn't seem intuitive (though it isn't a result of there not being thought put into it). For users who will only use it occasionally, I could see Zaius frustrating them. But, as someone who uses it daily, my familiarity overcomes some of these shortcomings.
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Comentário deixado em 04/01/2020
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Comentário deixado em 03/26/2020
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Comentário deixado em 03/25/2020
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Comentário deixado em 03/23/2020
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Zaius is an excellent tool to achieve broader results with subscriber management. It is used to handle work models that include images, to configure self-responders, and to work with CAN SPAM compliance.
This service has good marketing automation tools. It helps to improve all interactions with customers during their life cycle, and to be able to work better with search marketing. It is also good for working with ROI tracking.
Zaius does not work with sales intelligence system. It does not bring integrated evaluation functions for potential clients, and does not allow the use of surveys within emails. Nor does it store contact documents.
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Comentário deixado em 03/23/2020
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Helps us drive incremental revenue with truly personalized email. Dynamic segmentation around user behavior is also a key benefit.
- Great support getting us up and running. - Relatively easy to onboard data. - Email authoring made a huge difference for us. We were going to have to find someone else to help with this -- but this has enabled us to do a lot more with the data we have and create much better experience for our clients
- Needs levels of access control -- we have plenty of people who should be able to run reports, for example, but we don't want them to be able to mess with templates.
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Comentário deixado em 03/18/2020
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Comentário deixado em 03/18/2020
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Comentário deixado em 03/16/2020
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Comentário deixado em 03/11/2020
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Comentário deixado em 10/09/2019
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Comentário deixado em 09/02/2019
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It is recommended for the ease it grants when you want to import and export large amounts of data. Its multi-channel marketing system makes zaius a well-balanced software, with greater facilities when managing data in real time.
Something that has seemed quite attractive to zaius is that it allows the administration of advertising campaigns. It is very good to analyze these campaigns, and execute them in parallel. It includes a fabulous marketing system for social networks.
Despite having many monitoring options, zaius has a weak point: the engagement review. This information is not updated in real time. The platform does not have an integrated API, and does not have enough tools to integrate into CMS sites.
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Comentário deixado em 06/07/2019
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Solid. Live chat support is good but not great with occasional long response times. The contracts have been fair and easy to deal with, to this point.
As business becomes increasingly driven to data-driven decisions, the ability to easy access and analyze data is paramount. The decision to combine an ESP and a data network makes sense, especially for a business like mine that uses email as a daily form of marketing and communication with customers. Since it ties directly into Shopify, Facebook and other channels, it really does help conglomerate the data in one spot.
Zaius is clearly still evolving and the features can use some improvement. The organization of campaigns makes it relatively difficult to understand unless you are implementing all the campaigns. Filters and behaviors are powerful but not the easiest to learn. We've had times where their data servers have been bogged down, making work on the fly difficult on occasion. However, in the time we've been with Zaius, they have continued to make improvements. They are certainly one of the more expensive ESPs out there.
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Comentário deixado em 05/14/2019
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Zaius customer support is top-notch. You will be supported by a dedicated live person that gets to know your business, not a call center (just wanted to add that!-it was a big deal for us).
After an extensive search, we recently implemented Zaius as our CRM system at our mid-size retail company. It's the perfect system for a company of our size because it has many of the features of a larger CRM platform (think SalesForce) without the unnecessary bells and whistles or HUGE investment. It scales to fit your needs. However, I have all the segmentation and automation tools I need to take my email and loyalty programs to the next level.
It's a young company so there a few tweaks in the system in terms of reporting and just overall organization of data I'd make. They seem to be very receptive to feedback from end users-so I know those adjustments are just a few updates away.
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Comentário deixado em 04/19/2019
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Zaius is the kind of product that can only do well for you if you're using all their features extensively, have a team that is committed to improving campaign performance whether by A/Bing a bunch of different audience segments and campaign messaging, and actioning the incredible amount of insights their dashboards and customer data reports can churn out.
Love their push campaigns, customer segmentation and dashboards. Incredibly useful for businesses looking to max out lifetime value by juicing every marketing channel available - push notifications, emails, SMS, etc.
It's way too expensive for a small business to consider. With MailChimp and Shopify breaking up, Klaviyo still has a better value proposition as opposed to Zaius.
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Comentário deixado em 03/20/2019
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Really great at displaying data in a way that generates new ideas on ways to market to customers.
I loved how easy it was to see actionable insights at log in.
The terms they used for components of their CRM and ESP modules are not traditional, so if you are coming from another ESP or CRM system, it may take a minute to figure out what they mean. Which they had stuck with common terms.
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Comentário deixado em 06/12/2018
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Comentário deixado em 06/05/2018
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Now I can optimize by language the auto triggered mails I send.
They pay attention to customers feedback, so they keep implementing new features. The system is quite complex, but on the other hand is easy to do things.
Relatório:
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Comentário deixado em 06/04/2018
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Centralizing all our reports and email automation for e-commerce store
It's a direct to consumer-focused ESP so there are no unnecessary 'b2b' tools
A little hard to get our head around it because it's such a flexible tool.
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Comentário deixado em 05/29/2018
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Comentário deixado em 11/14/2017
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Able to automate emails to our customers and get reporting that is necessary to run our business.
Automated Aspects and Segmentation Are Sophisticated, Design Features Are Nice, Customer Support is Great, Price is Reasonable, Data Importing is Easy
I wish they offered text SMS alert capability. They have said they are working on adding this to the platform.
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Comentário deixado em 10/10/2017
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We were able to increase email revenue substantially and develop better customer retention practices with lifecycle emails. (post purchase follow-up, winback, abandonment and customized product suggestions). Some time saved as well thru having a reliable partner where the client didn't have to figure out every aspect of campaign out for themselves.
Very high support level from account managers and their internal customer service. Higher than the competition. The platform is very flexible with intricate personalization possible. We've been able to get very creative and hyper targeted with campaigns because of that. For example, created an email blast called Price Drop where we targeted viewers who browsed a product page months earlier and then, sent them a notification that the same item "just went on sale" and was available.
No huge negatives to speak of. The only gripe would be that we spend so much time on developing email blasts that it's been difficult to carve time for the advanced reporting capabilities of Zaius.
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Comentário deixado em 10/09/2017
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Comentário deixado em 04/19/2017
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I've been using Zaius for 4 months, and so far they have lived up to every promise and then some. They have rolled out new features, like the Email builder which is very easy to use. The software is powerful, if you're a data geek you will love it. Because it is so feature rich, I needed some help getting some of the reporting set up, but my account manager is on top of everything. This is a great platform if you have multiple sites/ brands as you can get a whole customer view and how they interact with each channel. Behavioral triggers like cart and browse abandonment are easy to set up, and we are just getting price drop emails set up as well. I'd say they provide a lot of value and would recommend to others!
Email builder, customer service, price
not enough prebuild reporting.
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