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Software do servidor de anúncios /
Adzerk Reveja
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Adzerk's APIs make it easy for engineers and PMs to build their own server-side, fully-customized ad server. Top e-retailers and user communities use Adzerk to build innovative ad servers to promote anything from native ads to internal content to sponsored listings.
Too many options on the UI, more a power user feature set. Would be good to have roles to ensure the right abstraction can be put into play.
We mostly utilize Adzerk for our standard display advertising campaigns. What I love is how easy it is to upload and duplicate assets as well as how clean the interface is aesthetically. The conversion tracking feature has been very helpful in client win-back and renewal meetings. We appreciate how simple of a setup a campaign/flight can be as well as some of the more intricate options that are available for those more difficult, heavily targeted campaigns. The UI is easy enough to accommodate a newer Ops hire and offers more in-depth optimization tools for the experts. The extensive knowledge base has also been an extremely useful resource for everyone in between in an ever evolving space.
For the sake of mentioning a Con for validity, there a few small glitches that I know are being worked on as we speak. One example in particular is having to pad each individual flight by a certain impression percentage each month to be certain they fully deliver via the reporting tool, even though at the campaign level the status bar indicates we are pacing correctly. Again a very minor issue with a manageable work around in place.
It doesn't do 'everything' in the ad world. Its focused on native and it does that really well. Its not a video player or video ad server or meant for traditional display advertising. If you are looking to build a full stack its a very strong piece of the puzzle but its a piece and not the whole puzzle.
Adzerk is easy to use. I am able to teach non tech minded staff how to create digital ads in Adzerk quite easily. I find the customer service is great, I get a reply to my question usually within the day. Our developers are often impressed how easy it is to ad serve from Adzerk onto our site.
I find the help document a bit hard to follow at times, it could maybe be written a bit simpler for people like me who aren't very tech minded.
Major ad-blockers can negatively impact experience, but there are workarounds.
This console delivers rock-solid reliability in ad delivery, never had an issue with ads not being delivered once. It suits our purpose well and is headache-free, which is what I look for in any software products that we use. Oh yeah, it's also EASY to use. That's the best part, it just works, and it works well. They are available for Slack support chat which is a great thing in this day and age.
UI has a few bugs, some have been worked out, some have not. They aren't really that debilitating at all, but they are there and I have to list something here :)
- Great API that has become much more reliable since we started using it years ago
Discrepancies between UI 1.0 and 2.0 sometimes make work difficult. Various errors without explanations are difficult to understand and work around.
The platform UI is intuitive, the performance is reliable and the implementation is very straightforward. The account team and technical support group are very responsive and readily available. We serve over 250,000,000 impressions per month without any issues.
The reporting capabilities are workable but could use additional features.
I like the technical approach to being able to place your own ads and manage them on your website. The interfaces set their business model apart in terms of independent setups and administration of ads.
Unfortunately it just doesn't deliver in terms of performance and uptime. We can't afford for it to not do this consistently. by Adzerk on 09/10/2018 We're sorry you didn't find the performance you were looking for. We have very few clients with performance/uptime issues, so would love to chat more about your particular use case and what type of performance you were ideally looking for. We are available to chat at [email protected] We hope in the future we can find another way to form a partnership.
Ease of use and unmatched customers service. The team is very responsive to any questions or concerns that we've had over the years. The product is solid.
I really don't have too much from a negative standpoint that I can think of. A limited client side UI would be helpful for some of our clients though.
Extremely responsive support team, very intuitive product use, thorough documentation
There are still some minor bugs to be fixed
The team we've worked with, both through implementation and now using the product on a day-to-day basis, has been great. They're very helpful, responsive, and most are extremely knowledgeable.
There are a lot of options for setup, but we've found that sometimes what we need isn't supported with these options. We've been able to find several workarounds with their support, but it'd be great if that wasn't necessary or if they were able to create permanent solutions for us.
As others have mentioned, the UI isn't perfect and the help documentation doesn't always fit the bill, but their outstanding customer service overshadows any of these minor issues.
We are still working on the initial phases of setting up Adzerk to work with our site. I like that there are scheduled and real-time reporting capabilities but it seems the way we have to set up the campaigns we are unable to get most of the data we are looking for within Adzerk.
The back and forth with my engineering team to set up the software
The software is simple for a novice to understand yet has all the bells and whistles that experts need.
The software suits our companies purposes perfectly.
We have a very custom integration with Adzerk so sometimes it is difficult to troubleshoot.
Adzerk's stack is easily customizable, allowing you to set up your configuration to fit specific business needs. Overall, a very reliable product led by a great team.
Some reporting features that include looking at segments of a campaign are currently unavailable for reporting. Other than that, Adzerk has it covered.
I liked most that the support was very personable and timely. Additionally, Adzerk were very open to new feature requests when certain functionality that we needed did not exist.
The product seemed to often live in the shadow of larger products (/product i.e. dfp/gam). Documentation and features may have lagged a bit behind ad servers with a larger user base, or engineering resources.
It's one of the best products for non programmatic ad serving. You have the ability to fully customize your ad response to complete your user experience which allows for you to have completely native ads. If you know what you're doing in the ad space it gives you something you won't be able to do with DFP/GAM. The more creative you are, the better this product will be for you. I highly recommend it for any team that does a direct sales or performance based advertising.
There are two cons and one is easily something you can overcome. The first is if you strictly use their UI, it can be a challenge, but you have the ability to do everything via API if you prefer. The second is if you strictly intend to use this product programmatically you won't be experiences the real benefits but in no means will you be going wrong.
Most ad engines are built to place blobs of HTML in iframes or similar constructs. They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system. Adzerk provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature. It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road.
The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation. They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue.
Adzerk's APIs allowed us to do almost everything we needed. This made the migration from our previous ad platform super easy. The APIs are well documented, unlike any other competitors evaluated. The web Management UI is simple, responsive and gets the job done. Changes are reflected in near real time in ad serving. Same for reporting. From discussions with their engineers, their backend is built to scale and it shows, their ad serving APIs are incredibly fast.
It would be nice to have permission levels on the web Management UI. The Management UI has a Creative Template feature allowing you to create addition input fields for a creative. This is great, I wish they had more options to validate user input (dropdowns, min/max, regex matching perhaps, etc).
I like the many options for how to manage your inventory. Daisy chain ordered, header bidding, optimized - there are different selections that help monetize best for your business needs. Also, there are a lot of customizations you can make within the campaign setup and header code that provide unique solutions.
I find it a challenge to run responsive tags such as Adsense or others within AdZerk. There isn't an ideal way to do this which is less than ideal as the alternative is to run these tags hardcoded which limits your ability to manage inventory within your ad stack and overall sales forecast.
Adzerk's reporting API is very easy to pull the latest data from. Setting up campaigns in the UI is a seamless process.
The reporting feature in the UI recently has not been loading the latest data. For example, on May 28, I pulled several reports in the UI and each time a new report loaded it would show the data from the first report. The reporting API should also show conversions.
That I can run audio ads and the api allows us to create custom native ads for. The documentation is also solid
Dont recall any cons. Their product is robust
What I like most about Adzerk is the employees. Everyone I have worked with on the support team has been incredibly helpful, patient, and attentive.
Not a perfect fit for our eeds but they seem to be adding feature enhancements frequently.
Setting up campaigns is pretty simple once you get used to using it. I preferred the old UI, so I still use it most of the time. The look and feel was much more aesthetically pleasing and easier on the eye. I also like the dashboard and the hierarchy makes it easy to drill into flights and creatives within campaigns.
They do not have an easy way of hooking up programmatic solutions to their platform. The minimum number of impressions needed to do so is astronomical.
The old UI was difficult to get to what you needed. The new UI was recently released, but this is still the area that could use most improvement.
There are a lot of bugs the company needs to work out. Its getting there! Wish metrics were better as well and there was a preview available. by Adzerk on 09/10/2018 Thank you for your review! If you're using our new dashboard, you've likely noticed that since Feb we've crushed many of the bugs and disparities between the old and new dashboards. If there are still any major issues, let us know and we can let you know where in our dev queue it sits.