Easy to use functionality makes for quick reporting

Gives easy metrics for understanding web traffic on popular sites

Sometimes niche websites and news outlets are not available

Helps with prospecting; insightful for learning about companies

could be more user friendly. i can see older users getting confused

Traffic insights and sources data. Browser plugins are really a great help.

Data update rate. I think the traffic data is updated with a delay.

SimilarWeb is the most effective service to get an overview of the sites traffic, performance, links and other similar data. Very easy-to-use.

Some minor data, like Referrals isn't very accurate, but that's not always the case. Everything else isn't an issue.

I used this tool at my positions at SaaS companies to see the potential traffic that a website receives as well as the referral traffic sources and geography of a sites user base. This tool has been invaluable to me with prospecting new business!

The only downfall is that some of the numbers posted by SimilarWeb are wildly inaccurate if you ask the website to verify with their own sources. This can then make forecasting for certain sites difficult

Really good experience with similarweb, it has removed our guess work and given us a proper way to prospect companies depending on their web traffic.

Quickly and easily get data for most websites

Sometimes it cant find website data and presents nothing

We use it for Competitive analysis on how much traffic and how is generate on other website

SimilarWeb Pro is really nice grow hack tool for measuring the site traffic, you can view the traffic sources that generate traffic to any website.

The Pricing, is really expensive. Have a bug on the registration if you use a geo domain cannot register (.com.ar) that is really anoying

I love that I just click on it and it gives me a lot of information about the website I'm on (about traffic etc) so I can quickly see what kind of a website it is.

It doesn't provide information about all sites - I think there has to be at least 1k traffic a month

I can name just a handful of online tools that I would undoubtedly recommend to any professional in the online media space - SimilarWeb Pro is one of them.

One of the biggest talking points for our company in the lead-up to testing SimilarWeb was that they offered no free trial or way of actually testing the pro version of the software before purchase. This was a major point of consideration and almost led us to not proceed.

It was helpful for assessing the size of different revenue opportunities.

The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.

The data, particularly in terms of page view and session volume, is usually not even directionally accurate.

I like SimilarWeb for what it is but I think there are a few other products on the market that are better.

SimilarWeb has a lot of functionalities similar to other products on the market for SEO and competitor monitoring. The basic level package does not have a lot of the basic functionalities offered by things like Spyfu or Moz.

The basic package has a lot of limitations compared to information you can get from SpyFu for free. Doing a simple search on SpyFu without even logging in I can see where my competitors fall in comparison to me.

They fetch information on a large range of different metrics and it gives a good understanding of what's going on their website

It might lack information on some websites with less traffic, the SEO part could also be more in depth.

In my marketing team we use it quite a lot to see, e.g. how many views each website has and where these users are coming from. So that we know if it is actually worth to "cooperate" with other website, for example when it comes to link exchange based on the reach each website has.

SimiliarWeb gives so many insights about each website and makes it also possible to compare websites to each other, which is a very useful feature.

It's a bit pricey, so I know not everyone can afford it. Start with free version and extend it if you feel you need to know more.

REally cool and useful tool. Gives a better understanding of visits and traffc to websites, along with other helpful information.

Sometimes the information they give can be slightly innacurate.

I use it a lot for prospecting and finding new sites to work with. I've found it very useful.

Similar Web comes in handy when I need to know the traffic of specific websites that we want to partner with. i also use the Similar site section to find similar websites for me to use for prospecting.

Overall I haven't had any issues with it. It's easy to use.

Easily allows deep insight into the websites and the internet.

Gives information on stuff you might not want to know about.

Great product. I use it along with other makerting research tools. It offers great prospects, even if you only use the free version.

SimilarWeb is very powerful to understand the competition and how good your site is within the industry. Even more, you can compare the two side by side. It is great for getting insights on user engagement, see how much traffic you have and how is divided and as a keyword research tool. I love the visual display of metrics. I find the whole UX intuitive and pleasing.

It is not 100% accurate, as it happens with all traffic estimators. You need to draw your conclusions sometimes, but still, it gives good suggestions.

Understand the website audience and their detailed demographics. Plus, the details of competitor websites.

Great way to analyze and segment your website audience. Plus, the competitive analysis provided by the tool is really good - great insights.

Some of the important and relevant features are available only in premium version. They don't provide pricing details directly on their website, you have to contact them to get details.

With SimilarWeb PRO you can compare various sites, look at where their traffic comes from, and who their audience is and a lot more. The PRO version gives you the details that I couldn't find in any other platform. This allowed me to understand what type of people we should be looking to attract and how to prepare our next ads campaign.

SimilarWeb is one of my personal beloved tools to work with, especially the extension. The tool allows you to find out everything you need - starting from the website estimated traffic and ending with the in-depth review of the sources they are getting their traffic from.

The issue I have noticed is that the small websites do not get the traffic analysis due to the low amount of traffic, and some websites are not registered in the system so you do not get enough information about them.

This tool is the best entry-level solution for studying any website.

Very useful for big websites, but it does not track the websites with low traffic.

I like the platform, for something with so much data its quite easy to learn and navigate,

the sheer quantity of data available and the overall accuracy of link sources and traffic sources

have to pay more for country-level traffic, gloabal is default.

Lots of useful data for competitors analysis which SEMrush doesn't have!

My favorite feature is that I can see the exact traffic sources that generate traffic to any website. Marketing mix reports are great for export. App analysis feature is awesome, you can see lots of useful data. Google Play keywords analysis is also very comprehensive.

I don't like when you sort the results by some columns there's no data and they ask you to upgrade. Also the data range is 12 months only and splitting data by countries is locked as you need to upgrade to a more expensive plan. There are also some freezes in Firefox when using the website.

It gives data and idea about your business where you are lacking for. Study your business competitors and learn new strategies.

As far as I don't feel any cons by using this software. I wish if the features are available on free version too.

- Competitive analysis is really helpful

- The data is not as correct as GA

We used it for prospecting and competitive analysis.

I like that SimilarWeb provides insight into the competitive space for our market, which is adtech. We can see other vendors' referring and referred sites and their relative volume.

I don't totally trust their metrics but they appear to be directionally accurate. Also, I think it could be more organized. For example, five sites might one company, so SimilarWeb should group them together.

bom

I use similar web to understand if a website has a lot of traffic to publish articles, it brings automated dashboards to analyze important insights from my site and competitors.

Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark

I use SimilarWeb Pro to compare my company's website performance with the industry leaders for several countries. It helps me understand our position and identify improvement opportunities.

SimilarWeb Pro allows you to compare your website metrics, such as number of visits, time on the website, bounce rate, etc, with your competitors and the Industry in general. It's a great tool for you to understand your position, your visitors profile, your website strengths and weaknesses, and make strategic decisions for product and marketing.

Their dashboard is very heavy and slow, and only allows you to add up to 5 players. Also, their exporting function to .xlsx or .csv is very limited.

Similar Sites makes my life a lot easier and saves me so much time. I know I would miss opportunities if I wasn't using this too.

I like the fact that I can go to a typical customer's website and use Similar Sites to show me a list of companies that fit the same profile.

SimilarWeb is my go-to tool for evaluating industry and competitors. It provides fantastic insights regarding traffic sources and website affiliations.

Pro version is too expensive for small companies or freelancers, although you can always negotiate a cheaper price.

On of the great tools on the market that can help your business to track the marketing stats out there.

It's a basic information and not that accurate, if you also use other metrics. But free version works great for us.

I use this for each SEO/SEM/CRO client before sending a detailed analysis. It's one of the tools I always use and it returns pretty accurate results, even without linking it to any analytics platform.

Pricing plans are a bit high for the premium features.

When it comes to competitive analysis SimilarWbe Pro playing a huge role in there. Visual charts and graphs give you more valuable information. SimilarWeb Pro is a very powerful tool when compared to other tools available in the market today. If you need to test it out before you signup they are providing a free t

With Similarweb, you will not only get hold of analytics from your website site but also an observation of

When it comes to Cons, the Pro version is very expensive for small businesses. Referrals reports aren't very accurate.

Really love to use this tool for benchmarking our website rank.

Accurately measured on which rank your website currently is among the competition. You can compare it based on its business category or even by country. It is easy to find out what competitors have and what they do through several data provided such as traffic source, keywords that drives more traffic for the website, etc.

For a free version, you can only have limited data, such as you cannot see where your website rank is among the competition on its product category, only based on country rank.

Pros: SIMILAR WEB is a gem when it's time to work on your competitor analyze overall inbound marketing.

Cons: Unfortunetly, not all website report are available

The reports generated are easy to understand and provide many great insights.

I did not have any issues with this software, though there is a lot of competition in the SEO software industry and thus many options.

I use SimularWeb Pro to get some metrics faster than other SEO tools.

This is fast and has good reports for SEO Metrics.

This isn't easy to integrate with other tools of SEO.

Great product for researching website growth opportunities, checking out competitors etc

I wish the free version still had more usability but i understand the need to charge for a high end product like their pro version

With Similarweb I have been able to analyze and segment my audience and that way I have been able to generate digital content on my blog that is more attractive to them. It has allowed me to improve engagement with my readers. In addition to saving time to generate the most appropriate and specialized content.

Initially I found similar web searching for a tool that would allow me to visualize insights and segment my audience. But then I realized how powerful it is. With Similarweb you not only get analytics from your website, but you can observe the behavior of the target you have defined and their interaction with websites of your competition, which I can describe as a revealing experience for your business. The data provided by Similarweb, show you two scenarios, the first one, helps you to become aware of what is your position with respect to the industry or niche that you are dedicated to and the second scenario, the panorama of your competition. With all these data you can make analyzes and make decisions focused on attracting more customers and improving your products and services.

Some of the most interesting and attractive features that characterize Similarweb are available only in the premium version. However, in the free version there are also very useful functions.

SimilarWeb PRO delivers a lot of useful data you can use to analyse your competitors' performance or even verify some site you would use for promotion. SimilarWeb PRO helped us save money - otherwise we could have burnt it on campaigns which are far away from being effective.

Pricing, pricing, pricing. However, take it as an investment (as it unlocks a lot of data for you) or try the free, limited version.

We use it in sales-cycle and in meetings with new customers.

Detailed Website Stats and traffic overview features. We use it in sales-cycle and in meetings with new customers.

An app would be really useful for daily usage.

Overall, we use SimilarWeb to try and gain a sense of what other partner sites do in terms of qualified traffic that can be sent our way for sales.

Different levels of reporting for a number of 3rd party sites that we aim to partner with. The free version was solid enough to upgrade to Pro. Love the different channel reporting they offer!

Some of the metrics included do not seem too accurate, but they are good enough to provide a ballpark range.

Great insights into the target accounts web traffic/advertising data

Nothing at the moment. Does all i expect it to.

Overall I'd still recommend this product and prefer this over other tools in the market. It is great for beginners too with it's easy-to-use UI

It has a very easy to use and user friendly UI when compared to it's competitors

Not as much data as provided by other analysis tool when it comes to SEO

With traffic sources I can know which are the main sources of desktop traffic of my web site and I can decide in which improve

When my site is still poor of web traffic, I need scrolling much to down to see some important information, because it have many unnecessary dog pictures

I find the traffic numbers are quite off from the actual numbers (when compared to Google Analytics of my own sites), however, the pattern (upwards or downwards trend) seems to be pretty accurate.

The most near-sighted you can go is the last 28 days. No last 7 days, or yesterday. This makes it difficult to pinpoint the most trending content.

When it comes to estimating site traffic of your competitors, it's so difficult to find a halfway decent tool that will give you something accurate. I've consistently worked with clients and my own company and checked the actual analytics data besides their estimated traffic. I don't know how they do it, but it's extremely helpful in getting a better perspective on the competition.

At some point it would be fantastic to get a social media analysis section and see what is happening on competitors Social Media.

Easy tool when we are in a competitive world. Helps in finding out what makes our competitors so good and we can strategize our digital presence accordingly.

Easy to use and navigate, intuitive and great basic benchmarking insights.

The ease of use, the UX is great and simple to navigate your way around. It's a good tool to get the basics of competitive intelligence and consumer insights data. SimilarWeb has global data, which is a plus.

The sample size per market seems to be small, so the accuracy and reliability of their data is questionable. The data available is a month behind as well, so I'm not able to get timely insights when I need it.

The few benefits included a great way of easily seeing how your website traffic compares to competitors

The feature of being able to see a competitors traffic and where you are listed per country.

The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts.

This software helps me present potential web design clients with traffic data about their current websites. I can then tell let them know exactly how a new web design can convert their traffic into subscribers or potentials buyers.

I was looking for a tool that would help me estimate how much traffic the websites of potential clients were getting. Similar Web Pro gives me access to that data and more. I can then use this data when I'm writing pitches to people who need their websites updated.

I don't have any complaints. Perhaps there could be a way to print out the website results instead of having to do a screenshot?