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Pendo was founded when alumni from Rally, Google, Cisco and Red Hat combined their heads and hearts to build something they wanted but never had as product managers a simple way to understand and attack what truly drives product success. With powerful analytics, in-application user feedback, and contextual guidance designed to help companies measure and elevate the customer experience within their applications, Pendo is on a mission to improve society's experiences with software.
The ability to collect all kinds of user application data and run reports and visualizations to quickly understand which users are in the platform and exactly what pages they are engaging in on, including duration. I have also leveraged the API connection to tie visitor reporting data to our disparate systems for better automating services. API docs were easy and useful! Account managers and support reps are incredibly amicable as well!
The support and script is very much DIY. They pass you the code and it's up to your team to ensure it's been installed correctly. We had issues with our script at one point and the support was only able to get us so far.
Pendo has been incredibly helpful in uncovering insights regarding our platform users. The best things about Pendo has been - 1. Ease of implementation - It was very simple to deploy Pendo on our platform and start using the product
The new visual designer is awesome but can be a little glitchy.
We have a SaaS platform and the customer success team utilizes Pendo to pull reports on how many minutes each user on an account spends in our product. Super helpful information to provide to decision makers to show value.
Very clunky to pull reports and use the interface. The data is great, but the interface could use some improvement.
Tagging pages and features is straightforward and does not require IT support
Reporting is also likely the con. Sometimes is difficult or impossible to get the view that I want without creating new reporting segments, etc.
Implementation was simple, they were spot on for that! On the backend, it wasn't a crazy project, which for the results is outstanding. Once you learn the ropes it is easy to navigate, locate, search, and extract the metrics you need.
There are some integration related issues that are a little more complicated to tell 'what went wrong' especially if you aren't code/integration savvy. I wish there was a way to implement team based dashboards, standard company based dashboard (or higher level overview), and then custom dashboards which you can save and name instantly. Ideally, I'd like to be able to have numerous dashboards for specific goals(NPS)/insights(Usage)
Retroactive analytics is big for me considering I struggle with tagging all products across the enterprise. This feature allows me to tag things on my schedule. In most cases, coding is not required to tag my applications for Pendo to start tracking. I simply use their point and click tagging feature, and tagging can be done in no time. There are times that I need to add custom code due to the framework of my app, but Pendo's support does a great job helping me with that. User Path Analysis gives me insight on where the enduser is going once they enter our application. This helps our Product team focus on enhancements and bugs where our endusers spend most of their time. In-App messaging (Guides) allow me to communicate with my customers, informing them of upcoming code releases or where to find release notes.
Even though Pendo provides some great reports, I wish their were more ways to visualize the data that's collected. Cohorts and other analytic reporting is light in the app. I would love to see the ability to give my customers access to Pendo and provision this access to view only their analytics and their guides. I hope to see this soon in the app.
-Customer support team is great, but not proactive; I only hear from them when it's time for renewal
Pendo is pretty expensive and a bit hard to learn but we are overall satisfied and believe it's worth the money
Pendo is an easy app to dive into. There are a lot of great features. I like the in app notifications, NPS and retroactively look at stats on an item I just tagged. What I really like the most is that you can tell Pendo is dedicated to constantly improving the product. They are constantly improving that app and functionality.
If you are going to use the notification or NPS feature, you need to have some basic HTML/CSS skills to get you notifications to look proper in your app. I have a few other small gripes, but for the most part it is an app that is constantly improving, so most of my minor problems just disappear over time.
We love all the data we have gained about our users and have a much stronger understanding of what they do within our applications. In addition, Pendo has made communication with our customers really easy, especially in times of crisis. I also feel as though we are arming our ENTIRE organization with information they need to do their job. All functions within our organization derive value from this platform and that isn't easy to achieve! Updates are also released regularly which tells me this is an organization that is dedicated to their customers.
I think with such an amazing platform, it can sometimes feel overwhelming to get up to speed on all the things we could be doing with the software.
I love that we can choose to allow users to see how many other users have voted for their enhancement idea. But my favorite part is the "sliders" that users see when they prioritize their favorite enhancements - if they slide one up, they see the sliders on the others go down. Great way to show users that we can't do everything - we have to prioritize!
My only disappointment is that you can't easily just export the entire list of enhancement requests with the # of votes.
I love that Pendo gives me the opportunity to do so many important tasks that I would otherwise need development resources to accomplish. It helps me make better product decisions and stronger product releases.
I'd like to see segment management elevated. It's easy to lose track of segments across large teams and it's hard to test what particular users will see. This is important both when you have a lot of potential guides that a given user would see or when you have certain users who you want to make sure are NOT seeing certain guides. I always feel a little unsure what will happen. Additionally, I would like segment rules to be reusable because I sometimes set up the same segment rules over and over again.
Lots of potential for segmentation and reporting, allows for in-app messaging and guides to communicate information to customers, which has been great for launching new features or announcements. NPS automation has been really useful as well. Customer support has been great the couple times it's been needed. Overall very instrumental to our team in tracking engagement and customer health.
I believe Salesforce integration is an additional cost which is not ideal. Individual user data showing in-app activity doesn't have the best visual presentation, a bit clunky to interpret. App layout could be a bit more intuitive.
How quickly you can get up and running, and how quickly their customer support team is able to reach out and resolve questions or issues.
Sometimes it runs into saving glitches, and sometimes it's hard to understand their provided data analytics, but their documentation is improving to help with these.
I love the flexibility of the product combined with the customer support and community that help inspire and create the in-app help I'm working on for my company. Plus, I only had to request a few minutes of my dev team's time to get up and running. From there on out, I'm able to take control of how, when, and where my in-app help displays. The depth and breadth of the user analytics we're able to pull out of Pendo help every team in our company from marketing to design to customer support.
It's easy to get started, but you realize very quickly that HTML/CSS/Javascript experience is needed to do anything more complex (at least until they come out with new features, which they seem to do very regularly and with customer input).
Even before the software, I've been very impressed by Pendo's customer support model. The proactive interaction we received in onboarding and ongoing support has been something I've consistently referred back to our own client services team as a model for how things are done. They have multiple team members accountable to different actions/experiences with us and they do it in a fluid fashion where it never feels like anyone drops the ball.
There are some small quirks that we haven't worked our way around yet. We get a lot of community feedback from the Pendomonium Slack channel, but sometimes us and others in that community feel like we are trying to group solve problems rather than Pendo coming out with a simple solution.
The UI is modern and appealing
The software is inconsistent, buggy and unpredictable.
Pendo allows me to easily set up guides or walkthroughs in my product. The best part is that it leaves a lot of room to start small and grow.
One of our selling points was that it required low development effort and could be managed by a non-developer. While yes, this is true, it can require someone with front-end experience to code a few walk through steps and someone with back-end experience to send additional data to pendo for use with segmentation and analytics.
Pendo was super-simple to setup, gave us great analytics and data on our customer behavior, confirmed suspicions we had about our product, dispelled myths and tribal knowledge we shouldn't have believed in, and is allowing us to build targeted help within our product that's context sensitive... all without making any code changes whatsoever. It's empowered our product management group and UX group, and I couldn't ask for more. I will use Pendo on every product I ever release from now on. Way to go, team!
The segmentation features are fantastic, but it'd be nice to have a bit more control over grouping of multiple accounts into customers or "organizations" since we sell enterprise SaaS. It'd be nice also to have more control over filtering out or segmenting internal user activity vs. external - filtering by IP is tricky when staff work from home.
Sometimes the reports bug-out, but the support team is quick to respond. Additionally, there is no way to communicate with users OUTSIDE your application ecosystem (i.e. email). If a user isn't engaged with your software, you have to go into a different system in order to get re-engagement.
The graphics are nice and add impact to the information I am reviewing and presenting. For instance, I can easily view a correlation between tech touch and in app notifications I've created along with user activity following the deployment of the communications.
I dislike the interface for creating in app notifications and the digital resource center. It has way too many steps and is not intuitive.
The simplicity of the interface and what it offers can be misleading at first. The ease of use, features and insights that Pendo offers is unmatched.
Some of the online documentation is vague on details and background. The API is also very complicated to use as compared to other RESTful APIs on the market. I'd encourage more detailed use case and setup instructions that are easier to navigate.
integration with other platforms and ability to captures PDF click stats
with there was a way to track webite search results.
The software is immensely powerful. I have been able to empower our sales team to in making informed customer decisions with the user adoption data I pull from Pendo reports. The reports are easy to pull and understand, regardless of your Pendo platform experience.
The feature tagging process is tedious, but that is the nature of the game.
It can still be a little tricky to test Guides (their engineering-less pop ups that anybody can design and implement) in sandbox environments, at least in my experience. Depending on how your dummy data is set up, it can be difficult to actually test targeted guides to be sure they're going to show up to specific audience.
It's easy to get started and learn your way around Pendo to start getting a high level understanding of what is happening in your product. As one of the users who is not setting up most of the tagging, but using it to glean insights about customer behavior, I needed little to no training to be able to get started. When it comes to doing more complex actions, it can help to watch some of the training videos to get a better sense of how to navigate the more complex features. It provides a versatile information to be able to get all kinds of user behavior at the appropriate level of granularity, and makes it easy to see progress over time.
Creating common best practices with your team, including templates, consistent nomenclature, etc. can be challenging and its easy to accidentally create redundancies or systems that are hard to understand without knowing about collaborators. We've worked to set up shared communications and systems in order to avoid this, but its something that new teams may struggle with intially.
The best part of this software is that it allows me to create guides/walkthroughs and track features without requiring a development effort (other than the single snippet to set up Pendo). This has saved me a lot of time and resources.
My biggest complaint is that the interface for customizing the guide center is hard to use and there is limited information on how to customize this. Having said that, they just released a new interface for customizing the guide center. However it does not yet support all the features I need so I am unable to use it.
I love Pendo. I love it so much, I asked Capterra to add it to their software list just so I could review it (and no, I don't work there). We've used Pendo for the last 10 months and it couldn't be going better. We are a SaaS company and Pendo is giving our Product, Analytics, Customer Success and Onboarding Teams insights that were not previously possible. We leverage Pendo for user engagement, onboarding (tool tips, guides, popups etc.) and analytics. It is a smooth platform with great support and it works great. Couldn't recommend it more.
It's not necessarily a knock on Pendo so much as it is a knock on the quality of the development of your own site that Pendo sits on top of. If you have some questionable code, you may have a tricky time getting the rules and feature tagging completed exactly as you'd like. It helps if you have a knowledge of HTML and CSS to get around any of these pitfalls, otherwise you'll have to work with your Dev teams to get your internal code issues sorted out so that Pendo can work properly.
The price. It is a very good product that provides a great deal of value, but it is expensive.
I like that user data is tracked automatically, even if I haven't tagged it. This means that six months from now I can come up with a new question to answer, add the tags, and have all the historical information ready right away.
Some pages can be tough to tag when the matching rules aren't specific enough. It would be great to be able to exclude certain patterns so that pages can be distinct.
Their newest guide designer is meant to be sleeker, however, it has a steep learning curve if you are switching directly from the legacy designer. We had only been on Pendo for a few weeks when they switch happened and there weren't as many guides and walkthroughs on how to manage the new guide designer.
On the in-app messaging side they still have some areas they need to catch up to be as powerful as other companies, but they continue to update and enhance this side of the product.
Some parts of our application are not able to be set up for analytics - that is not Pendo's fault at all, but results in some missing pieces.
Very powerful - does a lot of things right. Tables are insanely good - editable columns + export seems like it should be a best in class feature on every data related software. Pendo does it best.
It's pretty challenging to get set up without a developer to help you. To me it's not plug and play. If you have a smart developer setting up events for you it becomes substantially easier to deal with.
Pendo is easy to use and very effective at gathering analytics the way you need them. Anyone with even limited tech knowledge should be able to get this up and running in their app in a few hours and get the data they need quickly.
There are just a few features we need that would really complete their offering (such as hiding guides on specific pages). They do make a concerted effort to update regularly though.
It's very customizable and they offer an API output if you want to integrate data points into another platform. We can monitor easily where people use our site, how they use it, and what they get frustrated with. Also great for putting out site-wide notifications
Small learning curve, but that should be expected with such a large return of features. Will take some time to be proficient
Pendo has allowed us to gain deeper insight into our users’ workflows within our applications without having to disrupt those workflows. Usage data is captured as users navigate the site/app/platform and that data is made available to our team to analyze in real-time. This has significantly improved how we interact with users and what content we serve them at every touchpoint.
Creating the “guides” can be a cumbersome process. There are templates, but these are fairly basic and do not cover every use case. It would be amazing if there was an advanced/expanded library (even at cost) that would allow us to ramp up more quickly. We also felt the implementation team at Pendo could have been a little more hands-on. The weekly/biweekly check-in calls are nice, but we could have really used some deep-dive/consultative help when we were new to the platform and still trying to find our bearings.
The UX is a bit complicated, managing templates is confusing. Customer service is not very proactive about giving us trainings and offering help.
The ability to create in-app experiences and engage with users without the need for a developer. Also, the fact that once I've 'tagged' a feature or page, I can get retroactive usage analytics going as far back as our initial implementation. This allows me to focus on what's important NOW without worrying that I might miss out on key data if I don't tag everything right away.
The inability to share specific views (dashboards) that I've configured for a specific audience. I currently take screenshots and share that way, but you don't get the full effect of the interactions.
What's unique and really useful about Pendo is that it combines product analytics, in-app guides & Net Promoter Score tracking, all under one roof. This allows you to show custom messages just to certain audiences (e.g. I see that some customers did not yet try feature ABC, so I show them a Guide to trigger adoption), and see NPS scores for different segments of users (e.g. what's the NPS for customers that never use feature ABC? What's the score for those that use feature ABC all the time?). That provides incredible insights.
First of all let me say that the company has come a long way. Pendo is growing a ton and it shows. They're constantly improving the platform, so we're confident that flaws will be corrected over time. That said, in our experience setting things up takes some time (and the concept of "Feature" is not immediately clear to newcomers: it actually means "UI element"), and until recently there were some annoying productivity issues (e.g. you could not quickly clone a segment, resulting in potentially lots of repeat tasks just to create two similar segment of users: now this has been resolved!). Improvements still need to be made for multi-language applications (e.g. different Guides for different users that speak different languages).
I don't like how it's hard to easily update segments from salesforce
tagging each page was a boring task.
Limited configurability and customization for personalization across multiple product managers who track and manage a software multiple modules.
Support isn't trained on their software, we've had to redo multiple guides for issues. It's at the point where something I thought would take 15 minutes takes hours and a support ticket.
It can be hard to find a consistent process and use pattern around.
Pendo bridges a good gap for us in quickly learning how our users interact with our software - It helps us understand their needs better.
I think that there is a bit of a steep learning curve when it comes to the software, you have to invest some time to understand it.
It can be slow if you have many users or a lot of data to track.
Perhaps the only, current con of Pendo is their growth has left them understaffed to handle that growth. Hopefully, this adjusts.
It can sometimes be buggy -- a web app refresh typically does the trick.
They're introducing new features often which makes it difficult to keep up at times.
I like there are lots of ways to provide customers using our software more information, alerts, updates, etc. through Pendo. The guides, polls, and NPS are the most useful features for my position with Pendo.
We have changed how our software works a lot over the last few months and as a result, many of our tags have become out of data, the process of updating this is a bit time consuming and more on the complicated side of the tool. Additionally, figuring out how to best use the Trends features has been a bit difficult as the support in setting this up is more generic. We would ideally love to use Pendo to pull more data and information on the usage patterns of our customers but get set up has been preventing that.
The best part of Pendo is the ability to create funnels to see what steps are most commonly taken to get to to a location in the portal. Also being able to retro track after tagging features is awesome!
I have a hard time figuring out how to make groups. If there were quick how-to guides easily accessible, that would be great!
Pendo tracks all user events, even if you don't have them tagged. Competitors do not do this. The user interface is very easy to use and customize to meet the needs of different types of users. Very easy, even for non-programming staff to use. The in-app guides are extremely helpful for user guidance and support, company announcements. The NPS poll practically runs itself for us.
Occasional difficulty tagging look-up or drop-down fields, but the support staff is excellent at helping work those things out.
I don't really have many complaints with Pendo. The rollout of the new visual editor hasn't been seamless, but it's a huge change so some bumps are to be expected. I'd like some more options for data visualizations, but it's not a deal breaker.
It provides in-depth information about how users are using our software as well as NPS information and guides. Information for newly tagged pages/features is available retroactively even for the time when the tagging took place.
The dashboard is great, but lacking the ability to drill into the information. Blacklisted servers still ask users for NPS ratings.
Pendo provides an easy to install solution, requiring only a small code snippet to get the machinery working.
In spite of the app being mostly usable out of the box, there are clear areas where it needs improvement:
The software can be clunky and annoying to use at times. If you want to change between multiple menus say from visitor reports and go to a guide you made it requires more than 5 clicks. This is very annoying for people who don't use the software every day. They end up just hunting around for the feature they need.
Nearly immediate validation of key ideas.
Inability in identifying abandonment.
I can set something up like NPS, and let the software do the rest.
I don't really like the new interface. I had more flexibility with the old.
Pendo gives you a quick look at how your software is being used. One feature we like is the in-app messaging. Now, instead of relying on low email open rates, we can reach all logged in users.
The web and mobile versions are very different. The web is great but the mobile lacks some of the power features.
Implementation was very easy, Pendo provides you with a javascript snippit which a developer inserts into an existing web app, typically in the header or footer. Extra data can be added just by modifying some code. We had a proof of concept up and running within hours and deployed to production within weeks. Once up and running, Pendo provides a large number of ways to slice and dice data and it's all very self explanatory, for the most part.
Like many of these products, the data that comes out of it is only as good as what goes in.. i.e. don't just think you will install the snippit and call it a day. On the Pendo portal, customization is required, such as "tagging" pages, grouping pages together (i.e. a series of pages that may have different parameters or query strings will appear to Pendo as different pages, and this grouping needs to happen before data can be interpreted correctly. The original thought was that the end user (product manager) would do this customization but ultimately developers did it.
We've had some technical run-ins with setting up segments based on time as a customer - but it hasn't been a huge issue.
I found it very helpful for including guides in our own software and training in a way that was much easier than anything I have used in the past.
There is a bit of a learning curve that took more time to get up to speed on than I had anticipated. The ease of use on the UI was tricky and it required some outside coaching and trouble shooting but once I figured it out it was fine. But there is room there for improvement.
Pendo allowed us to quickly onboard our customers and continue to produce great content in app
its still got a lot of gaps and can be hard to get info out of at times but overall it was still the best choice for us. the team seems to be responsive and is developing fast.
Two things: (1) the ability to have in-app messaging by using the guides and (2) the usage data that we're able to garner. These two things have helped our team to better understand our customers and to create a superior product experience for them.
There are some features that are not fully baked but with some additional boulstering these could become truly superior features.
Pendo is built for product teams and provides a real solution to what I consider User Behavior Analytics, Qualitative + Quantitative Insights. The best part its super easy to get up and going, minimizes my development and implementation efforts. I have been able to train my Product Managers and UX Designers/Researchers in how to Tag, Generate Reports in less then 1 hour. Pendo makes Analytics easy + fun which is perfect in keeping my teams engaged and using analytics to measure success with each release. Also Pendo helps us now connect a complete user journey cross devices from desktop to mobile, it has helped us drive engagement into new areas of our applications through what they call Guides, and has allowed us to easily and quickly identify problem areas by looking into the analytics and using in-app surveys to collect additional in the momement feedback.
I must say not much I do not like about the software. The pricing model which is based on monthly active users can get costly if you have millions of users, so it's not ideal for putting Pendo on your marketing or lead pages, its best used within your application after users sign in.
Pendo is a great tool for looking at how your users are navigating your products. It gives you analytic insight to design and implement products your clients will not only like, but actually use.
Feature reach but sometimes function poor. Work should be put in place for admin users to get more ease of use.
It can be a bit difficult to use at times but nothing that training cannot help.
Pendo's ability to track all events regardless of our employees tagging them makes it extremely powerful if you don't have a dedicated analytics teams thinking about all of the possibilities in a complex web application.
Analytic feature set is a bit behind some of the leaders but I see Pendo catching up soon.
No tagging required, stores everything. Guides are great. Their customer support is amazing, and they really do listen to feedback.
Hard to visualize data or dig into individual user actions. Organizing your data is difficult, and you are limited on how to group things. Just makes it a little bit hard when you have a large application.
I think Pendo's usability / user interface could use some work. It has a very hierarchical UI, and it's often easy to get confused about where you are within a particular workflow and how to navigate one layer back. The guided experience creation and testing is getting better, but still has a ways to go in terms of a clean user experience. Feature tagging and page creation often takes a long time to process, and it can stall out your workflow.
Pendo is easy to set up and quickly get value from. Our entire company is now using Pendo for different things - whether it be understanding adoption at an account level or putting marketing event invitations to selected customers in the app, Pendo is our go-to tool.
The dashboards and "groupings" leave a bit to be desired. There's so much data in the platform, I want it be as easy as possible to share with the team or put up on a TV . Everything is there, it just takes a bit of massaging and exporting to make it really shine.
The ability to easily track customer usage has helped guilde product development and even assist in customer troubleshooting. The implementation and customer service team has been amazing as we got up and running.
The guides are powerful and we are going to start using them but the interface to manager them is very kludgy. The way you create, edit and manage guides, only available from in-app, is not very user friendly and required way more trial and error and support calls then it needs to.
It doesn't always seem as easy if you don't have a master set of skills in CSS or HTML. I wish there were some better bridges to do things for less savvy users.
I love the flexibility that pendo offers us. It allows us to create funnels and paths seamlessly so that we can see how our users are interacting with our software. The best part is that pendo stores data on things we haven't yet tagged so if we end up tagging that button or part of the page in the future, it will retroactively provide the data for timeframes before we tagged the item.
My main complaint is the speed. It can take a long time to load the results of our paths, funnels. If that could be optimized it would go a long way towards making it more usable.