Categorie: Ferramentas de relatório / Supermetrics Reveja

Supermetrics

Avaliações: 27 | Classificação geral: Boa
Excelente
16
Boa
6
Média
1
Mau
1
Horrível
3
Supermetrics is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Supermetrics is used by +400k marketers across the globe and is the #1 reporting automation tool for PPC, SEO, social and web analytics.
Comentário deixado em 03/31/2020
Maire Goudge

Very bad, but they are unique in what they do. So I just hope we can get it working.

The promises made sound great: connect supermetrics with your data sources like Hubspot and the use that data in Google Data Studio reports.

The promises unkept. Problems with licenses and no way to easily solve this. The guide they give is incomplete. The support takes ages to answer - and this for a $100/mo product. Not ok!
Comentário deixado em 03/29/2020
Emanuel

It saves me lot of time on daily basis. Worth every cent

I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.
Comentário deixado em 03/27/2020
Bergin

Supermetrics has made it very easy to integrate my Facebook advertising data into my Google Data Studio reports. This has helped me create beautiful client facing reports quickly and in real time.

Não tenho aversão a este software
Comentário deixado em 03/27/2020
Zilber Huesso

Integrates great with Google Sheets and can connect all kinds of data sources

The cost was limiting for my team. Would be great if there were a free tier.
Comentário deixado em 03/22/2020
Latterll

It gathers complex information and means that you don't have to rebuild a report every month as it does it automatically. Saving so much time!

- Saves so much time as you can pull through all the data you need in one place

- Can take some time to learn how to use the software
Comentário deixado em 03/22/2020
Elwee Dopler

Supermetrics doesn't fail to infuriate me on a daily basis. I use this software to make complex automatic reporting dashboards both internally and client-facing. I hate it. The more complex you make something, the more likely it is to fail. For simple things, this software has a wealth of options to use. The more complex you want to take things, the deeper you dive, the worse it looks.

It's the best software out there for what it does that i have found.

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.
Comentário deixado em 03/21/2020
Brace

Product has potential, but without responses from support I can't do what I need.

It was easy to install, seems like it has a lot of potential.

Have emailed this company and they do not reply to support requests. Moving to AdStage instead.
Comentário deixado em 03/20/2020
Porter Longo

Connecting data sources to Google Data Studio for reporting is difficult when you have to setup so many API connectors for each client on each platform. Supermetrics makes this process simple. I love it!

Pricing could be lower considering the no-touch service they provide. Hard to justify the cost relative to the service offered.
Comentário deixado em 03/18/2020
Filler

Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.

Used the free trial. Supermetrics is amazing. It connects to all the major players to get the extremely valuable data dumps. Connect this to Google data studio or equivalent and reporting is automatically done.

There is a cost involved, which makes sense. The cost model might not be simple to understand due to cap to calls and such. Might be harder for C-suites to understand (That was my experience). Data privacy wise as well might be an issue. I had left my previous company before all this got checked
Comentário deixado em 03/17/2020
Malcah Mowen

It provides built in integrations from most known marketing tools (Facebook, Google Ads and Bing Ads) directly to Google Sheets and Excel. It was easy to set up and use, and helped us to bootstrap our marketing analysis without a big implementation cost.

When we used it, it doesn't supported incremental updates, so it was costly to run it on a daily basis when our query time period was too big.
Comentário deixado em 03/14/2020
Geehan

Excelente.

I no longer have to pull advertising data from Facebook, LinkedIn, Twitter, Pinterest, & more, put it into a Google sheet, edit it the way I want it to be and then connect that Google sheet to a data studio report. Supermetrics does all of that annoying, tedious work for me in the click of a "connect" button. It's truly amazing and probably saves me 5-10 hours a month.

Sometimes connecting account can get a bit wonky but that's OK because once they're connected, the work is so streamlined.
Comentário deixado em 03/13/2020
Darnell

It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket.

This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms.

Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird.
Comentário deixado em 03/12/2020
Purdum Balassi

It saved me a lot of time with SEO Reports for clients.

I can automate my SEO reporting and save time because there are some templates to use. It's easy and useful.

It's a little bit expensive, then we need to pay a 99$ version to have better features and integrations.
Comentário deixado em 01/28/2020
Jim

So yeah, we in the organisation and I in particular had high expectations. I told people who were reliant on the dashboard that with the help of Supermetrics our dashboards would kick ass. That was a mistake.

The promises were big, but they were not kept. Link any data source to your Google Data Studio reports, that's awesome. However, following all guides multiple times it turned out it's not that easy and I'm not even sure it's my fault

So yeah onboarding is a mess.
Comentário deixado em 10/14/2019
Atalie

Impressionante

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful. It makes my life super easy.

The haven't created yet a connector for Adjust or Bing Ads what would make the product a A++.
Comentário deixado em 06/24/2019
Barden Mogavero

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox.

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.
Comentário deixado em 03/12/2019
Hannis Morar

Using supermetrics plus Google data studio allows me to create reports for my clients at a cheaper cost then using a paid software

Allows me to connect Facebook data to Google data studio at an affordable price

Sometimes the connection fails and I have to reconnect which is annoying. I have to be logged into my email account as well, which can be annoying as it's not the same account that has the analytics, so I have to create and share reports across users. Would be nice if I could add more users to the supermetrics account.
Comentário deixado em 02/12/2019
Allayne

Supermetrics is a great tool for a mid to large sized company. They take data from multiple different sources that can be reported on or analyzed at the same time.

In order to choose a different date, you must manually enter a date every time.
Comentário deixado em 12/27/2018
Astri

Supermetrics is the best Google Data Studio connector for all of your third party advertising platforms. I've tried most of them but none of them compare to supermetrics. Its simple, does what it says and makes your life so much easier!

You really need a Snapchat ads connector, Snapchat is still a big player in the branding and awareness area.
Comentário deixado em 12/05/2018
Swainson Ethel

We used to struggle to be able to keep a track of our lead generation clients and where they were against lead volume, spend and whether they were on trend. This solved the problem, with a plug in to alert when we meet our cap levels, sending an email and even creating a task on our trello board.

The flexability of Supermetrics is what makes this stand out. We have created a dashboard through Google sheets, plugged into our MCC. We can then pull all of our conversions into it with spend, target CPA and use a traffic light system to target lead volume and target CPA. Very cool

Using the dashboard we created, it is not updated in a "live" environment. This used to updated every hour, however it's currently 3/4 times a hour now. Not a big issue.
Comentário deixado em 11/06/2018
Capello

Overall good tool but could improve with offering more integrations.

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.
Comentário deixado em 06/26/2018
Ortrude Minx

Really made monthly reporting easy for our agency. We use it with google data studio to create beautiful, functional reports.

Very basic software, that does exactly what I need it to do. It expands the capacity of google data studio exponentially, and it's very affordable. I mean, any integration you need, it's there. A very valuable tool for anyone who needs to analyze data for multiple clients

Pricing is a bit confusing, I signed up for a free trial but I'm not sure when it ends, I don't seem to have created an account or given my credit card info. It still seems to be working in Google data studio. Seems a bit confusing. So far no one has reached out to me. Also some integrations don't work. I tried to use it to connect to a separate google analytics account, and it kept timing out when it tried to connect.
Comentário deixado em 04/25/2018
Jem

I can get all of my figures from all of my sources into a google sheet at predetermined intervals with just some initial set up.

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.
Comentário deixado em 01/21/2018
Spooner Nealy

We use to manage our paid search budget, and do Y/Y ad-hoc reports and analysis for Google Analytics data. Great little connector!

I love how easy the connector is to use (setting up ' scheduling reports takes minutes!) I can format the data how I need it, and then "set ' forget" for auto-updates for all my GA, Bing, ' Adwords data. I also love how I can pull in cost as it helps keep us on the ball with our budget.

Although there used to be more available in the free version, and not you have to pay to get the full value of it.
Comentário deixado em 10/23/2017
Jeanelle

I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better.

This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time.

- It's expensive (with all the extra add-ons ) - Gathering data takes time (from different API's)
Comentário deixado em 10/20/2017
Salene

Getting precise data from Google Analytics in more convenient and customized way.

I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.
Comentário deixado em 10/20/2017
Wilkison

We save a lot of time since using this software

It help me make report easily. My client is happy with my report. We save a lot of time by using supermetric

It is slow when reload data in datastudio. We must wait about 10 seconds to 30 seconds. But that is oki, not is problem

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