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Sprout Sociais Reveja
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Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
*The maximum number of images that can be added to the Asset Library at a time is 10, and if you want to batch 'tag' all of the photos, you can only choose 1 'tag' per set of 10. For content creators that upload hundreds of photos to the asset library per week (like my team), this makes for an extremely cumbersome process.
Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.
Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.
I've used Sprout for the last six years at my company and it is my one constant. Sprout is extremely easy to use and to get new team members acquainted with. I have seen the platform upgrade over the years, but the calendar function is probably one of the best features to see a full view of your social scheduling. In addition, the ability to follow multiple hashtags is a great feature as our organization attends many events globally that we need to keep track of.
I've had issues setting up my Google analytics tracking on here. When reaching out to support I didn't get the best response to fix it.
I really liked that Sprout Social gave me more ways to manage and track my social media profiles then Tweetdeck and Hootesuite. The back end is easy to navigate and the ability to schedule/reschedule out social updates was simpler than any other SMM tool. You can also switch or post of different profiles easily and all from one screen. Replying to comments, sharing, and direct messaging for all profiles can also be done from your back end screen.
I do feel like the analytics they provide you lack depth, especially since LinkedIn doesn't share information with them. You get conflicting information about impression and clicks when compared to Google Analytics or with the social platform itself.
While I appreciate the tool's focus on simplicity with a single-column stream, I do sometimes wish that there were an option to customize views to get more information at once. The tool can sometimes require a lot of scrolling. Also, the cost to add new users can be prohibitive - in general this is a much more expensive tool than some others with similar basic features. In my mind it's worth the investment for larger organizations due to its ease of use and reporting features.
I like that I can schedule out my social media posts in Sprout. That is helpful to do since I am a team of 1. It let's me figure out my social media strategy each week and just crank it out over a short time rather than have to deal with it each day.
I'd like to have the option to tag people by individual name in LinkedIn via Sprout, but it only lets me find company names. I also find it hard to tag the right person in Facebook via Sprout because it bases it on my location, but I work remotely).
My favorite feature by far is the smart inbox. I also appreciate the calendar and how easy it is to schedule posts. Being able to coordinate tasks between users and integrate with help desk software is also incredibly helpful.
I wish I had the ability to customize posts for individual platforms without having to duplicate the post, though it's really a pretty minor inconvenience and there are benefits to keeping them separate, too. It would be nice if they offered a wider variety of help desk software integration, too.
I love Sprout Social's integrated inbox, so you can see all of the latest comments from all of your clients. I love how the calendar setup works. Also the reporting it offers is so helpful in understanding what content is performing best, as well as providing an easy and beautiful report for clients.
It tends to run on the more expensive side for social media management software. And sometimes it takes longer for certain options for scheduling to roll out. The social media listening options have improved, but it isn't anything spectacular, although that's likely due to the current package we have.
I really only have one minor complaint about Sprout Social and that's their Instagram functionalities. They may have worked on their platform since I used it about a year ago, but I felt that things like commenting, likes, and other tools were missing. Other than that this is by far the best choice for analytics, scheduling, and social media task management in the market.
I like the feature that the software allow me to view and respond received messages from different accounts in different platforms in one feed with the option to apply a filter and view only the messages received in the last 24 hours. This feature maintain the feed organized. Another great feature is the profile comparisson in the different platforms, which is very useful to measure the agency's clients growth. This feature help us to design and improve the brands strategies. Nowadays communication in real time is very important, so the twitter's keyword feature, allow us to listen what are our client's followers talking about in the web, so we can take this insights to generate fresh content that attend their needs and create a feeling of loyalty between the brands and them.
I don't like that sometimes there are errors with the platforms (Instagram mostly) that doesn't allow to publish the scheduled content. I don't like to do twice an activity that should be done only once.
Sprout is on the higher end of the market in terms of price, but considering the enterprise-grade features, and when considering the opportunity cost of our time saved, we are comfortable with the investment.
There are some glitches in their bulk import functionality that I'm trying to sort out with their customer support team. I have found some workarounds on my own. I do wish it was possible to export content for a particular time period into an Excel spreadsheet, but at present it can only be exported at PDFs. This makes it hard to repurpose content if you haven't already put it into a spreadsheet for bulk import.
Ease of use. Super intuitive. Far better than Hootsuite.
Honestly, struggling to find anything I don't like. I never attempt paid ads through FB or Twitter, but I don't recall if Sprout would facilitate those.
Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.
There was no drap-and-drop ability. This may seem petty but when you're scheduling 60-90 pieces of content per month, having to manually open each desired post to edit the date and/or time so that the posting doesn't clash with another post is quite cumbersome. Furthermore, when you have all of these posts on different days and at different times, it's hard to go into a day and recall which date had which post on which social platform at which time. Seeing all of this in a calendar view and literally moving the desired post and everything that corresponds with it, to another date is soooo easy and pleasant to the mind. The lack of a social queue was a major deciding factor as well.
I wish I could give this five stars. It's so nearly close, but the absurd choice to lock a few vital features behind the top price tier is super dumb. And it's not a small price increase. Smaller business aren't going to want to take the plunge.
Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons. • As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.
User-friendly, clean platform, integrations are good, definite time-saver. I would recommend this software if you're an agency managing 5 or more clients.
The reporting - I check it against GA, and it's off. I don't find it's comparing apples to apples, so I tend to not use it. It's too bad because the graphs are excellent visuals. But the data is questionable.
Sprout Social offers pretty much all of the features you need and want for social media management. It has a mailbox that allows you to manage all mentions, comments, etc. The reports are very extensive –– more extensive than any other platform I've used. If you have a large budget and spare no expense, this is the platform for you.
The features come at a premium price. It's hard to justify paying so much for the platform when you can get these features for a more reasonable price with other platforms. You might need to use two platforms to get everything offered inside Sprout Social, but it'll likely still cost you less. You also pay per user, and you get no discount for adding multiple users to the platform. You also have to pay extra for things like social listening, which is included on other platforms at no additional cost.
- Perfect tool for managing your social media with a strong analytics
It took me a little while to get this set up with the company I was working with. Not that the software was hard to use but just getting everything set up and accounts in there, then teaching everyone how to use the platform and use it effectively. So a little bit of a learning curve. Also in that time I had an account rep constantly e-mailing and trying to get a hold of me, which is fine, but it was a little too much.
1) there was a HUGE issue a few months back where we thought posts were being sent to IG, but that wasnt the case because posts in need of approval were going to the mobile app and not eh desktop app...or something like that. It was incredibly confusing when CS tried to explain it to us. 2) Approving posts took awhile for our team to catch onto...it's a little confusing in that sometimes they appeared in different accounts (we had two accounts, one for Ops and one for Marketing)
The platform is robust and has helped my social media team of 1 out immensely. When I had an intern this summer, it was easy to get her onboarded with the tool by adding a seat. The price is right. Their support team is quick and helpful. We had a more "advanced" tool in the past, but Sprout Social fit our content and tagging needs better.
Sometimes tasks take a few extra clicks than I believe they need to. And I'd like the ability to add tags instead of being restricted to a certain number (based on how we use tags).
There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.
Sprout Social is on-par with other social management apps that are much more expensive. And with frequent updates, it keeps getting better. Now I'm able to publish to Instagram, Facebook , Twitter and more. One of my favorite aspects of Sprout is its monitoring software, which not only allows me to see all activity, but respond and mark complete. It's a much better UI than competitor Hootsuite.
Sometimes posts set to publish will fail, though I'll get an error report and a reason why it failed. Other than that, really no complains. Love the software. Recently I signed up for email alerts that notify me of any issues, which helps explain any errors as well.
The smart inbox is Sprout Social defining feature. It sets Sprout Social apart from its competitors. You can manage every type of interaction (direct messages, mentions, likes, comments, replies, etc.) of all your social media profiles in one single feed which integrates functions as important as task assignment to members of your team. The smart inbox can be "splitted" into as many inboxs as necesary, depending on your needs, the size of your team, or just for getting more organized your social media feeds and timelines.
The listening features are in a transition period after Sprout Social has acquired Simply Measured. I understand they're integrating both platforms but the "deep listening" features are not available as of July 2018. Having said that, the "Reports" feature is more than enough for providing the metrics and analytics you need in your day to day work. Also, when you're working with teams of more than five or ten people, you'd like to see a thumbnail pic of them to assign tasks and stuff like that. Well, Sprout only allows the teams members to upload their personal pics through a external WordPress-based platform, Gravatar, which is a bit annoying (we're used to upload profile pics directly from our computers files). It's a minor setback, though.
I think the Reporting looks highly polished and professional for presenting to clients. For Facebook, Instagram, and Twitter it offers an excellent scheduling and social media management solution.
I think the price is prohibitive for small businesses, and the software is more geared toward agencies. I also wished there was integration with Pinterest and YouTube.
Ease of use - the inbox is extremely easy for care reps to digest, especially if they've never used social tools in the past. Support - Sprout's support team is on top of any issue. I always received a prompt response from their support team.
Lack of integration - Sprout doesn't integrate with many other products, specifically listening tools.
the task option in inbox and
that the messages are not grouped in conversation. its confusing. that i cannot download reports for tags. That the twitter and instagram reporting is not so in depth. that i cant answer instagram private messages or see them from sprout. you cant schedule a post with more than one image either, each photo goes through as a separate post on Facebook and Twitter. you cant schedule a photo post with a link either, it ignores the photo and uses the link.
This software helps streamline your social posting across all channels. You can cross-post, plan, and review analytics all in one dashboard.
With Instagram posts, you can schedule them in the software, but still have to log in to Instagram to make it publish.
As someone in charge of Social Care Response, I love that all of our social channels are available in one place vs. having to go out to individual native sites. I also love the tagging functionality to help report on themes.
I think there is a lot of improvement needed on the Sprout Social App. It is missing a lot of the key features that the desktop site offers - such as being able to click on post and see the conversation...including accessing the post on the native site. There is also opportunity to allow access to turning on an off the bots within the app. Right now we have to have the desktop site downloaded as a bookmark on my phone to access just the bot. Lastly...PLEASE ALLOW BOT SCHEDULING! We don't want to have the bot on during business hours as we like to respond individually...but have them on after-hours for top reasons why members post to our pages. We have to have reminders to ourselves to manually make sure we are turning on the bot after hours, and turning off the bot when business hours being.
Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.
Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.
I work for a non-profit, so this software is a great value for the features it offers. It is fairly intuitive and easy to pick up quickly. I like the calendar view, and I like being able to comment on posts that are being drafted to communicate with my coworkers.
There are a few weird quirks it would be great to fix, if possible. Having to manually post the multi-picture instagrams leaves a larger margin for human error (I realize this is mostly instagrams fault, but is a consistent issue I have). While I love being able to message my coworkers in sprout, the notification feature for this could use some improvement. Instead of spamming inboxes (why do I get an email when I make a comment..?), it would be great to have red notification flags within the software (I use a desktop, maybe this is available on the app?), so anytime my coworkers log in they can see it. I also find it frustrating that I need to constantly refresh in order to see the most up to date calendar/drafts. We have many marketing team members, so being able to have it auto refresh would be helpful in keeping up with what is most up to date. I wish I was able to send comments when I send a post for approval (ie. Need to add a picture, should we schedule this for xx date, I'm having trouble with this sentence, how would you phrase it, etc), since the notifications on post comments isn't great and my manager doesn't always see them. Lastly, the desktop version has an outdated emoji keyboard available - would love to see it offer all the emojis you can get on your phone.
Firstly. Sprout is extremely user friendly and simple to use. I honestly really enjoyed that all comments and direct messages from any platform are collected in an inbox for me to respond to as soon as possible and never miss a comment. This was very important to me and something that I could not find on other platforms.
You can not control any Ad accounts from sprout, but you can engage with boosted posts and ad's once they are live. Hence, sprout will work in compliment with the original ad account.
The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.
The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.
This software has continued to impress me the longer i have been with it. What continues to impress us is the scheduling, and calendar which is easily to export and send through the clients. It looks great and clients can easily see which dates, and platforms posts will be scheduled in. The new addition on optimal post times when scheduling has really seen an increase in engagement rates and the weekly reports that are being sent out really help our clients, and also ourselves get a better picture on how the page is performing.
One thing that i think they could improve on is their interface a tiny bit. When selecting a page to filter the publishing calendar by, when you select to publish it will default to the last page you published with and not the one you have selected on the side. It's a small issue but i think it could improve the speed of publishing significantly.
It’s let’s our team collaborate on the multiple social media platforms we run for multiple brands. Being able to schedule posts and allow clients to review image/video and copy before hand is a lifesaver. It’s also really nice to be able to respond to reviews and posts right in the app without having to navigate to the site itself. The reporting is robust and the ability to sort and tag by content type makes keeping things in order super easy and organized.
We find it hard to justify to our clients the price of the social listening tools. The current option is too pricey.
I love the software. I found it to be intuitive and easy to use.
My point of contact sent me threatening, rude and unnecessary emails while I was in the hospital. I voided my contract before it became effective. Had it not been for this representative I would still be a Sprout Social customer.
We use sprout as our main social media management platform and social media listening software. It's great to get all the social media insights from various platforms such as Facebook, Instagram, Twitter and son on. We also usually schedule all of our social media content on sprout to go out automatically. It's great for data collection as well.
My only con which I have with sprout, is that it has some limitations for social listening and scheduling. We have a hard time scheduling instagram content.
I don't like the overall set up on how to set up your approval groups for content. It is very confusing and misleading. Before they updated the app, you were able to just click on the names of those who need to approve it.
I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.
We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.
Great way to organize content. Excellent reports and access to data. Makes scheduling content for months at a time a complete breeze.
Signs out of accounts randomly, does not do a very good job with custom preview media. An absolute pain to find content from other users.
My organization, like many, has a lot of social accounts to manage. Rather than creating unique content for each, we like to share the same message on multiple platforms. Sprout Social allows us to stretch our content further and saves us the time of having to log into each service to do it. It helps format, schedule, and publish in a seamless way.
It's kind of expensive. There are other free options out there, like Hootsuite, that do similar work, but I believe Sprout Social provides a premium experience.
The ease of use to schedule content is the best part about using Sprout Social. It's also very easy to add new accounts and take accounts out when necessary. I work at a marketing agency so we write and manage tons of content for our clients, so it's important to be able to switch from client to client easily, and switch from platform to platform (FB to IN to TW). Sprout Social does a great job with that.
Sprout Social will have glitches from time to time where content is not pushed out at all or incorrectly. They have sent emails addressing the issues and assured the costumers that they're working to fix all issues but every once in a while we still run in to the occasional glitch.
The most useful tool of Sprout Social is the smart inbox, which brings together all the interactions, messages and comments of all social media profiles that are handled in a single working queue.
The limited capacity to conduct complex social listening research.
It could be easier to respond to social media comments. For example, you can't "reply" to a comment, you can only add an additional comment on Facebook.
Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.
The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).
This is practically a "do-it-all" tool. As long as I've been in the social media marketing business, we've been looking for a tool that has everything we need in one. Sprout Social certainly gets close with it's ability to produce, schedule, and post our content, store images in a library, organize our clients in folders and teams, produce reports and share analysis and metrics that are important to us. We're currently looking into using it's listening capabilities and then we'll pretty much have all we need.
We've noticed different team members have to use different web browsers to access full functionality of Sprout. Some of us are good on Chrome, while others works better with Safari or Firefox. Haven't had this issue with any other tools we use, but noticed it in particular about this one.
Costs can add up pretty quickly and some UX elements just aren't completely there yet (has improved over the years). It's nitpicky, but for example you can't customize the folder colors for each client group. I also encountered a handful of bugs during my time using Sprout, and when I finally got ahold of customer service, they just told me how to work around it instead of actually fixing the issue.
I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine. From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years.
I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software.
In the beginning, I was hesitant about using Sprout Social but the customer support was of a great help and convinced me to keep going. I was put into contact with a PRO where I was demonstrated how easy it is to manage social activities and understood things I was initially not able to use properly. I immediately felt that sprout social is the right tool.
Social Sprout would be really amazing if the pricing was further lowered.
So many great features and usability! Truly the the most innovative tool for social media on the market.
- It would be nice if when you select multiple social media profiles to post to at the same time it would automatically post to the most optimal time for each instead of averaging the time of all of them.
Sprout Social saved us so much time with our social media and helped us see what was going on with all of our accounts. We manage 12 different accounts, and this put almost all of it in one place. The user interface is extremely easy once you figure it out, and if you have any issues, the support is instantaneous through the chat feature. You can't afford not to save the time Sprout saves you, so do yourself a favor and get it.
The biggest issue with Sprout Social is that it doesn't actually post to Instagram for you, although it does allow you to create a schedule and then notifies you when to post. That is the single biggest feature that needs to be added, as some other competitors have already done so. But as far as the rest of the social media accounts you can manage, it's second to none.
I don't always trust Sprout Social's analytics, which sometimes differ from Facebook's and Twitter's internal analytics reporting.
The pricing structure for Sprout Social isn't my favorite. It is pretty expensive, (especially if you aren't using all of the features). If you're looking primarily for social media scheduling, I would consider other applications first.
I appreciate the ease of which you can contact someone for support - from technical to billing. That alone can make or break a product. The overall quality of this app is good, but there are some bugs and limitations. I've used other scheduling apps, but so far this one has been my favorite.
Sprout is not always at the technological forefront of the features that they offer. They usually eventually "get there" but you will probably see something you wish it had on another app first. I really wish Sprout would go into archiving - it would be amazing to have one social media platform do everything from posting, reporting to archiving.
Sprout Social is arguably the most intuitive dashboard for social media monitoring. Great capabilities to export reports and evaluate the success of your social media channels in real time.
As Facebook has tightened restrictions on third-party platforms, some of the monitoring capabilities have decreased over time. Of course, this is not Sprout's fault. Also, there is a slight delay in posts/comments being pushed to the messages feed.
I really like how intuitive Sprout Social's user interface is. The Smart Inbox is a great feature, as is the Sprout Queue. I like that I can view scheduled messages in list or calendar form. RSS feeds make finding content easy, and the content suggestions tool is useful (and improving).
It's a bit expensive compared to tools like Buffer or HootSuite's free / Pro plan. That said, it's certainly more robust than Buffer, and a better user experience than Hootsuite. I've also had occasional issues with accounts getting disconnected and posts failing to send.
It gives the ability to post to all social media accounts in one step. This saves a lot of time for businesses that want to promote the same things across several platforms. It's easy to select or deselect the accounts you want to include for any post and it gives detailed analytics for everything in one place.
Accounts sometimes get disconnected for no explainable reason and it just becomes an inconvenience to check and reconnect when you are using the software to make things easier. There are also limitations on formats and features that you might be able to control better directly through the social media platform itself so if you use those a lot, it defeats the purpose of having Sprout.
I love being able to queue my posts to fill in down times in my content strategy.
I wish there was an ability to create a planning calendar - not like the posting schedule, but something that let me outline which days I was going to do which type of post. For example, long-form posts -- and then spread them out throughout the month. Then i could create & schedule actual posts based on the calendar/strategy.
Sprout is still relatively new. They've been around for a minute, but they are still working out all the kinks. Social Media API's are always changing and evolving and restricting so sometimes platforms are disconnected or not publishing content, but that's just the nature of the beast. The only way anyone could get around this is to post all content manually, native to each platform and no one has time for that anymore.
Video platforms are become increasingly popular as a social platform and these have been ignored by Sprout Social. Scheduling posts is not that custom and flexible and CRM feature lacks few basic capabilities.
Recently, we have been having trouble with photos from links not populating in the photo field when already published causing us to have to go directly into the platforms and edit/correct or add again when we realize this, because it appears to be there when we are publishing. Very time consuming. Also, we have been having issues with photos being cut off when they are published on the platforms, but seem normal when we use the eye tool to check. We always have to re-size photos elsewhere because the editing tool is insufficient, especially with regard to Twitter and LinkedIn. Before, we could use the normal FB size photo for all and be done, but as of May 2018, not the case. Also, we are having problems with notifications. When someone leaves a comment in the approval section, and you respond, the original sender does not get notification that you have responded via email, they have to manually check the software. Also, the fact we are unable to tag as before, but that's a FB privacy issue.
I understand that Facebook is no longer going to allow Sprout Social to post to personal Facebook accounts. I think this will be a big drawback, but I also believe Facebook is losing its relevance. I wish it were easier to post images to Instagram via Sprout Social. The extra steps of needing to select a publisher and only being able to use it with Instagram business accounts, makes posting directly on your phone without using Sprout Social easier.
Easy to use. Saves time. Good value for the money. I will just say that there are more cons than pros. However, the pros outweigh the cons. As long as I am only using the software and not dealing with the people on the phones everything is fine.
Customer service people are rude, ignorant and not knowledgeable about the products. I have tried to upgrade packages and features multiple times and just give up because the people answering the phone have no idea what is going on. Then I get kicked around to a handful of different people who all claim to be my account manager. Then they pass the buck and on and on. As a result, I have decided not to upgrade or add to our current plan on multiple occasions.
I'm the social media approver and occasional scheduler for my organization, and I prefer Sprout to any of the other tools we tried. The user interface highlights the things I need and downplays the things I don't. It just works, and there's virtually no learning curve. They must've invested a lot creating a terrific UI/UX because you don't notice it -- it's just easy to do your job with the least possible actions and no distractions. My favorite feature is that any approval email I get takes me to a page with all the outstanding approvals -- when we used another platform without this feature, I sometimes forgot to approve a post.
A very tiny downside: When I modify a post and save it, it drops to the bottom of the publishing queue so I have to remember that I already checked the text. This is typically one minute later after I've approved the other posts, or I could just scroll the bottom to find it. It's possible I'm just doing this wrong.
The analytics and reporting is easy to use and understand. I like the photo editing options in the program as well
I have tried to set up auto scheduling for insta on the web app and it won't work. I also wish there was a planning feature. A place where I can create a mock month that I can send to another person on my team to review and approve. Once it's reviewed and approved, then it is set to auto schedule. As great as the analytics and reporting is, when pulling data for a video, it is incorrect numbers. Twitter numbers are also sometimes incorrect in terms of clicks.
After reviewing a few options, I landed on Sprout Social as my choice for managing social media for my clients. The biggest reason has to do with the user experience. They have the best UI by far of any platform I've used, and it's laid out in a way that makes it very easy to understand everything you're working with. The ease of managing multiple clients and switching between them is great. The group feature helps keep things organized and separate. The reporting also looks fantastic and is very easy to use.
I wish they made it easier to compose content across multiple social media channels. I feel they could do a better job with this. While the pricing is fair, the agency platform is a little difficult to grow into if you run an agency and manage multiple clients. Instead of charging on # of users, it's geared more on # of profiles, which can get pricey.
Whilst the pricing is fair, it does get expensive once you start adding multiple users (as the pricing stated on their website is per user). Some of the features that are available for higher pricing packages would be nice to explore as a smaller user but it's understandable that some features are enterprise level.
The social listening tool costs extra but if you have the ability to purchase it, GO FOR IT! I have full trust in SproutSocial as they have made it extremely easy for me to highlight the progress and work I do on a daily basis.
No real issues at all. I've had the odd feature suggestion and many of these when shared with our Sprout account rep have been added to the roadmap, so very pleased.
The interface is easy to work with and has a good flow, there is always amazing customer service whenever I need it. The publishing tool is developing over time and I like that the software is always developing and staying ahead in the industry, developing new features to make our job as social media managers eaiser. I also love all the additional written materials and webinars.
Sometimes it can be a bit slow to load and bugs do happen from time to time, but that's expected and they are always fixed in a timely manner.
The look and feel of the desktop site is great, very easy to navigate. I switched to Sprout from Hootsuite for the analytics; they don't have more access to insights than other tools, but the reports are much better than most other tools. There is excellent support, issues can be resolved in minutes! They follow up IT tickets very quickly too, you aren't left hanging. Literally the best service I've ever had!
They lack some of the functions of other tools like Hootsuite, but are catching up, like the recently added video and multiple images upload. The mobile app is very clumsy. The layout is overcomplicated/crowded and often bugs out (on multiple devices), either when trying to scroll to the sections of tabs/sections (too many!), or when sending a photo to Instagram/Twitter to publish. If you restart the app it works fine, it's just annoying.
Sprout seamlessly allows you to control and monitor social media interactions within one feed, for a huge amount of pages and still allows it to be tangible. Not only that, but the reporting on offer is second to none, providing clients with real time data on how their social campaign is performing.
Like all big social media management software platforms, there's an occasional glitch (to be expected in my opinion, given the magnitude of data they're working with), but given how robust and responsive the support is from Sprout, the issue is clearly communicated and often solved quickly.
Smart Inbox: this is the best feature I have come across in social monitoring platform. You choose what results you want to see and it shows you all of them from every platform you choosing in one convenient space, and allows you to respond to any comments/messages, follow back, like, delete, etc. without leaving Sprout's website. I have never had a notification slip through the cracks and it helps immensely with interacting with people on multiple channels
They are a little slow on offering features to utilize updates on social media platforms. They almost always eventually add features, but a nice compromise would be to put out an article or email saying "we know about the update, here's what you need to know, we're working on implementing it on our platform".
I like its ease of use (particularly the ViralPost feature). Sprout Social is clearly designed to make the life of a social media manager or consultant as easy as possible, and they are continually releasing new features and improvements. They actively solicit feedback on how their product could be improved, and they act on that feedback too. Sprout's tech support is also top notch. They are great communicators and always available via chat to answer your questions.
I think content discovery is still a little challenging within the tool (and I don't mind so much because it's not a main feature that I was looking for when I chose Sprout), but I believe Sprout is working on ways to enhance this.
The Digital Asset Library
The pricing is rather steep.