Categorie:
Software do servidor de anúncios /
Software de gerenciamento de campanhas /
Epom Reveja
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Epom Ad Server is a feature-rich ad serving solution that has been tailored to the needs of publishers, advertisers, and ad networks. It offers a variety of features helping its clients to launch, run, and manage ad campaigns. The companys major features are RTB support, Rich Media ad formats, performance-driven optimization, precise audience targeting, real-time analytics, and cross-channel marketing. Apart from Epom Ad Server, Epom flagship products are Epom Market and Epom Affiliate Network
We found that the Customer Support Team did a very good job, were responsive and easy to work with. The user interface for simple ad set ups was well done.
The software has some significant limitations when trying to interface with other systems. It's a shame because it has great potential if this were resolved.
Now I buy traffic from SSPs and websites at my own DSP and don't pay fees to ad networks. That's great.
Building a DSP was quite complicated and time-consuming, so that's good that I had a demo with [SENSITIVE CONTENT HIDDEN] from Epom.
There are some limitations whenever I try to interface with other systems. Customer support services should be enhanced.
Maybe the actual price .
At first it costs a bit to manage the application, because its interface is not intuitive, it requires practice and support of technical support to achieve mastery, otherwise I think it is very good.
The user interface has a lot of functionality, but is not always user-friendly. It requires a lot to understand how to use campaign optimization and white-list.
Epom ad server provides new users with free trial accounts and that is how I started to use it. This server allows to get a real time deep statistics which I think is one of the most important features. Another positive advantage for ad networks would be a Epom's great white label solution. On top of that, Epom ad server has recently added DSP functionality to my account and now I can buy and sell much more traffic than I used to.
At first it was difficult to puzzle out how ad server works. But after a few demo calls with Epom manager I got used to my account and now easily set up and manage my ad campaigns.
I rate my experience with Epom Ad Server as being extremely satisfying. The company offers a wide range of advanced features, as well as and simple-to-use services. Its support team is really helpful. They've provided me with clear guidelines related to campaign launching and setup, and they work as if their lives depend on my success. Any format on any device is available to target the audience. Real-time analytics with granular reporting is very helpful as it enables me to filter data and make adjustments as quickly as possible. Cons:
I would hardly call the interface intuitive when dealing with some complex features. I wish it was more user-friendly.