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Software de envolvimento do cliente /
Software de experiência do cliente /
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Qualtrics CustomerXM Reveja
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Qualtrics CustomerXM (CX) is the worlds most agile platform for customer experience improvement, making it easy for companies to monitor, respond, and improve every key moment along the customer journey and incorporate customer feedback into every decision. With flexible role-based dashboards, dynamic case management, and full CRM integration, you have the power to deliver unmatched customer experience. Request a personalized demo or sign up for a free account to get started!
Lets just say Qualtrics can do basically everything you throw at it. As an Enterprise level solution we used used a was to get feedback and experience insight for our customer/students after each program.
Administration requires experience, because there's so much you can do with this application admin user interface is quite intimidating almost requiring us to have a dedicated admin to support it.
Some function should be in a different spot for example link expiration and survey expiration are in a different location.
With our business, we needed a survey/experience tool that was extremely customizable, yet easy to use for our operational teams. With one or two exceptions, Qualtrics has been able to handle every use case that we've thrown at it with an extremely east to use interface. We have successfully automated 90%+ of our customer-facing operational workflows with this tool.
As with any SaaS solution, there were a few periods of intermittent performance. This was, however, immediately recognized and remedied by their top-notch support team.
Easy to use, they have almost everything you could possibly want for surveys on their platform (the only thing I've found that they don't have is dynamic conjoint, which isn't that important anyway).
Sometimes it's hard to find the right help page.
Design. The graphs are nice to see trends.
When I click in to a survey, have to scroll through what seems like 'nonsense' for ages to get to the comment
THe website feedback survey was included in our existing Qualtrics subscription eliminating the need for me to approach another supplier.
I received different advice from two different customer support officers. The latter one (CSR) was exceptionally knowledgeable and solved all of the issues I had.
You don't need other tools to launch, gather data, do the reports. This software is all in one!
some features are not available in Qualtrics like you can make 2 or more sets of weights. Say one set is demographics weights, and another one is for Concept weights
Intuitive. Constantly improving. Reliable. Enormous library of help articles. Instant help available if I have a nuanced situation. Couldn't be happier!
Inability to drag and drop items in multiple choice formatted questions. Restrictions on piping in text from certain question types, e.g. drill down. Reports area is the least intuitive section of the survey platform.
The platform is easy to navigate and also Qualtrics provides accessible tools and resources to use.
The platform doesn't have the undo button, so sometimes you lose any changes that you want to consider back.
This is not a simple platform... which is both a pro and a con. It took me a lot of time and training to fully understand the full potential of the software. But once I understood it, it was extremely valuable. So as long as you're willing to put in the time, this is worth it.
My university pays for this platform, so it is the one most of us use. I built my entire PhD research surveys in this software. Once the survey is built and tested it functions very reliably. There are many formatting options for questions to fit with what a researcher wants to learn.
There is a considerable learning process to become proficient at building surveys in this software. Not everything is intuitive, and the software is a bit "clunky" to figure out and use.
Wish Qualtrics had a larger selection of video tutorials. Also, sometimes it is difficult to find answers in the knowledge base. However, the availability of real time chat and call support more than makes up for these limitations.
Not extremely user friendly. There's a pretty steep learning curve, but even so the support is good.
Qualtrics is an easy-to-use survey software. Based on your company or institutional needs, you can design surveys to gather information on users/students/customers. You can customize questions, and more importantly, you can customize multiple trails within the survey so survey takers can continue down the correct line of questioning.
Qualtrics is not the most aesthetically clear software out there. It takes multiple trials to make sure that the questions appear in the correct order. Our team always had to try out the surveys a few times before feeling comfortable sending out the information to our student body. In the version we used, the software also stopped at the survey level, so any data analytics we wanted from each survey, we had to use other programs to create those complex materials and means of organizing the information gathered.
There are a lot of functions locked behind upgradable licenses agreements.
The cost of renewing every year can be a deterrent
It's easy to use, yet provides advanced tools for complex survey design. But the most superior aspect of Qualtrics is the superb customer service, especially the telephone tech support! The reps always find an answer to my dilemmas in short time and in a helpful way. They listen carefully and do their best to research the issue, as needed, to resolve issues.
I sometimes find the online tech support (web pages) inadequate. This has improved, however, over the last year. I always look there first, then resort to calling the tech support reps if I can't find an appropriate solution online. The tech reps do a superb job, which makes up for any missing online help.
Customer Support - Excellent. The customer support team is excellent and so responsive. I really appreciate the fact that we can call anytime. This is missing in other competitor platforms (aka Survey Monkey). Beyond that, the Qualtrics respresentatives are always humble, knowledgeable, kind, and responsive. I really enjoy my experience with Qualtrics.
Often restricted because of some minor lack of ability to make adjustments. However, Qualtrics representatives are very responsive and work to figure out a solution to the problems that you are facing and are always willing to listen .
The user interface is super simple. It is user friendly for newbies-pros. The automatic filling helps with time too
When you have been on a survey for a while, the program time you out without option to continue. It logs you out and you have to start all over.
I didn't like the new interface at first, but now I like it better than the old one. "Panel" was changed to "Contacts," which is much more intuitive, and the "Share Survey" icon was changed to the one that looks like a "V" on its side, like in my smart phone. Aligning these simple things in Qualtrics with the technology I use everyday on my mobile device makes Qualtrics much easier to use. I think it also makes it easier for faculty members whose surveys I work on because they don't use Qualtrics as often as I do, but they have to collaborate with me & check response rates to make sure their students are complying with the survey policy.
Customer Service turns out to be a huge part of any user experience, but as a Brand Administrator, I was always getting requests from people in my organization about Qualtrics. I always found them to be readily available and willing to field whatever crazy request I was asking about. There are several high-quality survey and analytics tools on the market, but Qualtrics has really set itself apart by investing heavily into it's customer experience resources (physical, digital, and human) to round out a solid overall experience.
As an social science research scientist, I found that there are a few "hard coded" defaults in the system that do not really align with common research practice. There are not a ton, but one is the coded values of Likert-type items; because the default setting is Very Satisfied = 1 and Very Disatisfied = 7, I have to customize all of my subsequent items in my surveys to ensure that my averages or "TOP TWO" results meet what I expect. This is not a serious matter in the end because I'm aware of it, but I got burned by this a few times in the past and it cost me a good bit of time.
I really don't have anything negative to comment upon. It meets my needs very well, and whenever I get frustrated trying to do something, your customer support people are always there.
The features of Qualtrics survey construction continue to offer me every possibility to create what I need to meet my research goals. This is a tool that I will never stop using.
There were no aspects about the software that I did not find satisfactory.
Qualtrics provides a unique level of flex-ability and design features when it comes to creating a survey. Additionally really like how easy it is to dump the data results into a variety of other programs from additional analysis / validation. This is my go to software when I need to capture a wide range of data from my stakeholders.
When it comes to customizing the aesthetics of a survey, it is a little bit cumbersome. The UI as it relates to customization, could use some moderate tweaking.
A lot of the software is intuitive. Logging on for the first time, a new user likely could put together a decent survey just going through the steps. Lots of functionality available here...the software does a lot of the background work for you.
Changes / updates are made without notice - at least I am not aware. When this happens I have to figure out where things are located now. There are also icons on the main screen that don't tell you they are shortcuts if you hold the cursor over them. You have to click on it to make it do something. There is likely a good deal of functionality available that I don't know anything about.
The best part is the "survey flow" feature. It has allowed me to do everything I need to do for my projects, like assign different questions to certain conditions, and it is laid out in such a way that I can see how everything should work in a way that makes sense.
Some of the features could stand to be more customizable. For example, I wanted to send my participants an e-mail to do a second survey 2 days after they had completed the first survey, but there is no option for 2 days and you cannot input a custom amount of time. So, I've had to manually send e-mails each time, which has become cumbersome.
Customer support is essential, especially when we just began using this software and encountered issues that we needed explained to us. Thankfully, the customer support was quick and responsive, which helped us out a lot. The software makes is extremely easy to collect and share data with those who need it. The organization especially stands out, as it is fairly user friendly (from what I have seen in comparison).
There are a few features that I have seen on similar software that could be beneficial, and definitely should be added. They are not make or break features, but it would be really helpful if they were added. I have experienced some glitches as well, but they were not too bad.
This software is great for getting feedback from people. It is easy to use and easy to get data. Pretty good software.
It works great, but can sometimes get really crowded pretty fast. It works great for desktop but some of the surveys don't come out well on mobile devices.
I like all of the survey features that Qualtrics offers. You can use a large variety of question types with various response types (multiple choice, open ended, etc.). There are more advanced options to skip questions, send users to certain questions based on response from a prior question. Viewing results is made easy and it is easy to make sense of results.
Some of the advanced features for survey creation are not entirely clear regarding how to use them.
There are small things here and there that I wish would change, but those are more on the interface side of things, and not the technical side.
Ease of use and functionality and ability of the support team to talk assist you to do complex tasks
I have nothing that I don't like! This is a great program with great technical support that you don't have to wait on hold for hours to access.
The software is very user friendly and intuitive.
A couple features were not available at the question level, just the block level.
Because of the vast number of options available in one's survey development, it takes some time to get used to the software's full functionality. That can be a little off-putting when one is anxious to get on with the project at hand. However, patience opens up a wide variety of tools and choices to enhance one's project...and a bit of experimentation can also reveal interesting and novel techniques to make the presentation look and feel better.
Accessibility, the features are very intuitive. The customer service is very helpful. I recommended this at my current job as well!
Please change the feature where's responses are deleted after a week (even if we marked this). It is always helpful to have deleted data.
We've been able to do so much with the platforms we are using. It's so much more flexible, effective, and gives us the ability to provide our product team and other groups real time information to make impactful decisions.
There are some formatting features that could be more robust (e.g. vocalize widgets could allow more formatting with text size, alignment, chart types)
Our organization has been using Qualtrics for more than 10 years now. We use it while working with students, creating all types of surveys and conducting research projects. The best features include: 1) ability to copy the previous surveys which becomes very helpful and important when you work with complex surveys; 2) logic of the survey and ability to use the masked answer choices. This option is extremely helpful while working with the matrix-type questions, allowing you to modify and present the answer choices based on the answers to the previous questions. 3) The way we can view and download the data. Excellent options to see data from different perspectives, and use it in the reports.
We found that depending on each individual's (staff) knowledge and experience, some people found it a little bit intimidating. My suggestion would be to make sure you have at least one person who is very experience (or well trained) in this product, who can then provide training and support to others.
Qualtrics is a powerful survey tool that is pretty easy to use with a lot of functionality.
I don't have any cons...once I found answers to my questions, my little problems were solved.
Infinite survey question options, great online support, strong user community, very low learning curve.
Somewhat pricey, overall there are some limitations in the types of deployment options, advanced features require some coding experience
- Friendly to use.
- I can't find a way to get notifications to my email when a survey is completed.
The Qualtrics Sales team was not transparent and reluctant to share our individual SLA when I was a new member of the team. I spotted inconsistencies in our quote such as response count and module access (Marketo and Tableau). Our response count was set to 5000 when our quote was for 6500. They fixed that when I pointed it out. Marketo was enabled when in their documentation it is described as an add-on feature. They disabled it to their benefit when I pointed it out. Tableau was disabled when in our Brand Administrator User Type permissions it is checked green for Enabled, but we do not have access to it according to our Sales account representative. Since Qualtrics works by quote and not by packaged licenses, it is difficult to pinpoint which individual modules we have access to. It is by the Qualtrics Sales team's discretion.
Qualtrics customer experience is a great survey to measure customer satisfaction using the online survey tool. It is very flexible and very functional with a very user friendly layout to help build better surveys for customers and participants. Building surveys is painless and requires minimum knowledge. It is easy to create surveys using the drag and drop option with many features which help you select the question type. In one of the projects that I recently completed I was able to use the semantic differential scale function for understanding how people evaluate a new product concept on its strength and weakness. Other scales are also accessible for other question types. In another project that I completed I did use nominal scale for dichotomous questions, ordinal scale for rank order questions, and likert scale for likeliness questions. It was great experience having so many features available to customize in Qualtrics. Qualtrics allows you to create and store surveys. When you store surveys you can actually store the whole survey as well as store individual sections, blocks, and questions. It is very easy to replicate the sections and blocks from one survey to other. Surveys can be shared between different projects. At my workplace we maintain a shared library with survey templates and we also maintain a personal library for current and former projects. Overall building, storing, and recreating surveys is great feature of qualtrics customer experience.
Qualtrics is a great tool with features and functionality, but it is sometimes hard for everybody to get a hang of it. Some users require training on certain features, customer support is a great help for those queries, but it comes at an additional cost. Also, the wait times are very long . Qualtrics is a high cost tool and it doesn't have many packages to choose from. Small and midsize research firms should look for low cost basic tools for their surveys if they are not looking for sophisticated solutions. Qualtrics offers wide range of sophisticated solution which includes different type of scale, questions, visualization display etc. Many companies are not interested in such solutions they are happy with basic solution with basic questions which can lead to descriptive statistics. For such firms Qualtrics packages would be expensive. For advance statistics methods like regression, factor analysis, etc. The data analysis and data cleaning options offered by Quatrics are very insufficient. This mainly happens for scientific studies which involve complex multivariate statistics. Sometimes there is an issue with its adaptability with different browsers, we had this issue at our workplace where qualtrics wasn't working that fine with internet explorer. External panel management tools find it hard to integrate with qualtrics and this remains a huge challenge to overcome if an external vendor is used for sample management. Reporting capabilities are very limited to graphs.
I am a graduate student in Social Psychology so I use Qualtrics to program almost all of my studies. I find that it's one of the best softwares for creating surveys that I have come across. I like how it has a variety of different types of survey questions available and even other unusual capabilities such as heatmapping. It allows me to not be limited in how I create my studies and has even inspired me to collect other types of data that I would not normally collect because of the availability of the different features. I also have called their customer support system a couple of times and they have always been super helpful and quick to answer my call.
I don't like how it is difficult to do seemingly simple things, like moving questions around. I feel like this is a common theme in Qualtrics where they have a lot of great features but then they lack in making simple tasks stay simple.
Some of the dashboard tools are impressive.
This platform is not useful for small- and mid-size businesses, or those using it for unique program solutions. If you hear words like "flexible" and "adaptable" in what they're describing, RUN! They're dashboard is really impressive, but what they don't tell you is that if you aren't using for a standard, pre-set application, then you'll have to build it yourself--and it is by no means intuitive. My small team sat through hours of training before learning that we had to build our own dashboard.
Qualtrics can be customized in basically an infinite amount of ways. My institution uses qualtrics for everything from very short to very long surveys, research studies, and more. Also, users can customize it so that it has their businesses logo/color. It can be 100% personalized.
I have not found anything I dislike about qualities. It works perfectly for me as both a survey-taker and a creator.
This is my go to to make surveys, it has a great deal of functionality, manages responses to survey questions, gives feedback on survey, does a test on your survey to give the user an opportunity to see what the data could look like. It has a number of different way to launch the survey.
As with any new software, learning it takes a little bit of time. After some instruction, I knew enough to create a survey. a pro is that there is a lot of functionality, the con is that there is a lot of functionality.
When I was first introduced to Qualtrics I was hesitant but the moment I started using it I could tell the major difference from the former software I was using. This is the best survey software if you want customizable. It provides features that I wouldn't have thought of to add myself but you can add with such ease. Really makes impact changing surveys at my work.
Sometimes the complexity of all the different features may take a while to figure out but this is only a problem when you are making very customized surveys.
I found Qualtrics to be extremely user friendly. The only "training" my former employer had available for this tool was a link to a 30-minute YouTube video, which I found to be entirely unnecessary. The interface was very straightforward, I appreciated the drag-n-drop functionality for moving questions up/down in order, and copying/reusing entire surveys or questions was a breeze.
I felt that the reporting layout, while visually compelling, was a bit clunky though I haven't used the tool lately. The ability to create reports from the data output is, in my opinion, one of the most important parts of any survey tool. I did like that it was relatively easy to get data back out of the system. Also, while Qualtrics provides a nice variety of pre-built survey templates for business, at the time I was a regular user, I needed it for higher education and found the templates to be less relative. The good news is that it makes survey creation so easy that it didn't take long to build my own reusable templates.
This is a very well organized software. It's incredibly easy to navigate through, and the results are visually appealing.
Honestly, I have nothing negative to say about Qualtrics. It's an overall solid product, and I have had nothing but great experiences with it.
When exporting files the data isn't always the clean or easy to read. It does take some time to get the data ready to review.
When exporting data it's not always easy to select what information you want and what you'd like to be left out. Exporting all the info and then filtering is only an issue when you have a long survey you don't want to filter through.
I most like the ability to show my stakeholders their data with a quick turnaround.
There are glitches that sometimes bug me (getting logged out spontaneously is the worst) but nothing major.
This software is easy to use and is user friendly. I like the new features site intercept a lot.
There are some loopholes e.g. redirects, global redirects (as it will make it easy for the team to setup vendors), data file formats, creating variables after fielding. Also, when we are removing/filtering the data its very slow in processing. We don't have the option to chose the case ids we want to delete in one go.
It is very easy to use and customise; company listens to customer feedback in terms of features and capabilities; it gets the job done
it's reporting and graphing capabilities, they are too basic.
We use it at work. I'm the dept admin, not a researcher or survey writer. However, it's so user-friendly I was able to create a Tips and Tricks cheat sheet for our secondary users, complete with screenshots, which meant I had to actually DO what I was showing.
I haven't discovered that yet. Hope I don't.
No other survey platform provides as many features and options as Qualtrics! You can easily program many different question structures, customize the look and feel, set the survey flow to optimize participant experience, create and use embedded data to improve survey logic and/or avoid having to re-join participant characteristics to exported results, set emails to trigger to an individual or contact list upon survey completion, use their library of questions and/or create your own to use in multiple surveys, easily see, edit, and export data/results... there's too much to mention!
At times Qualtrics experiences "hiccups" and randomly refreshes, which can result in losing some programming if it has not been saved. The Reports functionality is also slow to load and not as easy to use as the rest of the software - I still choose to export the data and create my own visualizations.
I am limited in some design elements. This may be partially due to my university's branding. I have not figured out how to control formatting from a master control so sometimes correcting different fonts and font sizes can be painstaking.
- dashboard capability
It's not always intuitive. It's built by Americans for American customers (ex: in Europe we need extra step to manipulate, upload, download CSV due to format differences)
The survey set-up itself is very intuitive. The Qualtrics support team are incredible!
After initial set-up, there are many nuances to the platform you need to stay on top of. Hence the awesome support team.
I love this software because of the ease of use, the pleasing aesthetic, and the multiple capabilities it has to collect data in so many ways!
I would appreciate it if you could time the whole survey so that in situations where only participants who took over 30 minutes receive a credit through an outside program.
There are multiple ways to contact Qualtrics for support in using their survey tool. All are effective and quick.
You do not get to see or meet the person giving you the help to thank them in person.
Easy to use and learn on the go. Excellent resources available to learn how to use more advanced functions. Broad capabilities. I use the tool about annually and I am able to quickly get going on creation even though I'm not in the tool more frequently. 5-star customer support.
It won't accept a Bluetooth signal from my brain to automatically create the survey as I think about it.
I honestly find it very easy to use and it meets all my needs. I would be fishing for a complaint which I don’t want to do.
Customers appreciate being able to fill out surveys on their mobile devices and their laptop computers.
I can't collaborate with colleagues when I write surveys
Looks professional and it is the academic standard
Sometimes glitchy or not sensitive enough to really do what I want with piping/skip logic. Some things had to be fixed at the tech level, which means as a user I don't learn how to fix it if it happens again or why it occurred or whether it is or isn't something that I as a user can fix. This means I have to spend a lot of time testing & troubleshooting surveys to be sure it doesn't/won't glitch
For the most part easy to use but for things like skip logic, etc. takes time to understand the complex features that are available and can be built to optimize creation of survey. Would be helpful to have descriptions that are provided when hoovering over features so we know what it is and how we can use it.
Not as customizable from a design perspective as I would have liked (e.g., appearance of scales or not being able to adjust position of wording when using sliders). More complicated to update "look and feel" of template and overall survey
I don't really have any complaints. I don't really have any complaints. I don't really have any complaints.
- We get very quick responses and solid support from the Qualtrics team
Some expected features isn't available (yet) e.g. ability to use customised "from" field for emails but I can imagine more featuresets will be added as Qualtrics continue to grow
The customer service! If I need help they are always very friendly and responsive and helpful. The survey platform itself is also very intuitive and user friendly in comparison to other survey software.
There are a few functionalities/features we were interested in for our survey design that were not possible through Qualtrics. One being the ability to allow participants to view an image through a link and when the link is click the image appears in a 'pop up'. There were ways around this however and Qualtrics does allow images to be accessed through links, just not as a pop up.
I have not had many negative experiences with this program. The only suggestion I would have is you cannot generally go back to a survey at a later time and all answers must be submitted all at once. It would be nice to be able to save your answers should something come up.
Generally, I find Qualtrics to be pretty intuitive, but for things that are more complex, the Customer Support team is phenomenal!
Not having a multi e-signature functionally - I'm hoping this is in the pipeline of things to add, as this could really help us minimize the number of extra surveying we have to do.
You can make the surveys look great, which is important in the areas I work. The professional look is easy to attain and the support offered will help deliver a great client experience.
I'm not a fan of the results output on their website. When I have wanted to quickly see some results, it wasn't intuitive how to find that. So I always had to download the data and run the analyses myself.
Qualtrics Vocalize makes it easy for me to share data with exactly the people who need to see it, and interactive filters give them flexibility to view exactly the data they want. There are many different chart types to choose from bar graphs, line graphs, tables, gauge charts, and word clouds, just to name a few of my favorites! I can assign permissions by user attribute or data field to show as much or as little data as necessary. The formatting options also allow me to choose colors and fonts to match my company brand, which is a huge plus.
I feel limited when it comes to doing advanced calculations (simple calculations are no problem). There is not a built-in feature to show response rates though sometimes this is possible to do with a calculation.
There are only a couple things I can think of. The inability to copy dashboards is a huge setback when you have to come up with a few different dashboards for different roles but you want them all to have the same setup and historical data connected. The favorability scales could be expanded to include more Likert Scale options rather than just having Favorable, Neutral, and Unfavorable.
Can be confusing when initially starting out, BUT the customer service is incredible and can get you over the learning curve fast.