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Professionals today expect more engaging, interactive and human experiences online. BrightTALK makes that easy with unlimited webinars and videos in modern HTML5 players that can be embedded anywhere, as well as one-time registration and instant on-demand. Reaching an opt-in audience of millions of professionals, marketers typically see 60-90% growth in conversions compared to alternative platforms. Includes real-time integration with leading CRM and marketing automation platforms.
Comentário deixado em 03/15/2020
We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.
In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.
BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited. by BrightTALK on 06/12/2019 Hi FrancescaThank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike. I will reach out directly to discuss your concerns, but to address your feedback:
In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit. BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited. by BrightTALK on 06/12/2019 Hi FrancescaThank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike. I will reach out directly to discuss your concerns, but to address your feedback:
Comentário deixado em 09/13/2018
We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well. I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.
Comentário deixado em 11/07/2017
We like having access to a built-in audience of HR people. It also curates other audiences besides HR.
We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely. It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
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