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Software de marketing por e-mail /
Software de automação de marketing /
Omnisend Reveja
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Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.
I can pull products directly from the website.
Not much to say about this. Only one thing which is to let us know if I add a subscriber that is already in the system with a message like already subscribed.
The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.
Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.
This software is so easy to use - anyone can send an email blast in less than 30 mins!
I can't think of anything I don't like - it runs very smoothly.
I have had their app since they turned from Soundest. There is is nothing negative I have yet to say about their excellent service
So many different options that make email marketing so much easier. Omnisend is a one stop, they offer cart abandonment, followup email scheduling, and sms marketing. Awesome tool, and customer service is easy to work with and very helpful. I highly recommend Omnisend!
That I have to pay extra for SMS messaging.
The automation function which allows send emails to your new list members.
With this service you are able to use all types of email marketing and they are all necessary. So I dont think that there is any function which can be least used. All the things you can do with Omnisend are the needed ones in email marketing.
The fact that there isn't location-based pricing; for instance, I own a store that's based in Brazil and have to pay in dollars, which means the overall cost of the platform goes up by about 4x as per current exchange rates and taxes attached to purchasing foreign currency.
I've used many tools int he past, including MailChimp and HubSpot, and Omni send is by far the the more powerful email template/creative platform.
Not much to say negative. Maybe the ability to send MMS in addition to SMS messages. When talking to existing and engaged customers it would be nice to be able to include graphically based messages. Would also be nice to be able to put messaging on hold for a defined amount of time for active clients that let us know they are traveling or can't order for some reason. We are a weekly service so that request from our clients is pretty common.
I was looking for another app once mailchimp wasn't compatible with shopify anymore. This service is great. It's easy to use and captures great data from campaigns.
i enjoy this software. Cant think of any cons
More language options but it has english and spanish so it works. No other apps provide more languages as well so what can you do.
I LOVE Omnisend. My client had to switch from mailchimp to another software for her e-commerce business, something that would integrate with Shopify, and we found omnisend. The templates are beautiful and easily changeable and editable. The interface and backend design is clean and easy to use, and we can even see who bought items from specific emails so we know what works and what doesn't. Plus it's super affordable. Definitely recommend for a small online e-commerce business.
I had a little issue changing the email and password but was able to resolve it through customer service.
I love the ease of use with this product as well as the wonderful customer service I receive!
The add-ons are too expensive! I would subscribe to those if they were a part of the package...
Omnisend helps us send triggered automated emails and perfectly connects with our other tools and marketing stack. I’ve yet to explore all the capabilities since I’m not the primary user but so far for my uses everything is covered.
I’ve only had good customer experience so far. No cons yet
I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.
I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template.
I love that there is more options. I especially love the wheel!
Only thing I do not like is that when you try to use the block of recommended products where they plug in products from your store, it doesn't work for me. They just show up blank.
Easy to use and integrate with other email softwares and Shopify.
Charging based on both the amount of subscribers and email sent. Typically charging by only subscribers is a more upfront cost and easier to budget.
I never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend. It pulls products directly from my store. It looks freaking amazing. People use the followup coupons I set up. So much nicer than Constant Contact. Amazing colors and easy to copy one ad to the next with just a few images text and settings clicks. Love it. #omnisend. debraspassionboutique.com using you all the time.
Make sure you look at settings and select the optimize for smaller images for devices otherwise your images will be warped. It should be a standard feature not optional.
There are alot options to use and its very functional.
We had some issues with customers who signed up with apple.
The automation that we setup for our sample clients. We send an email 10 days after purchase to follow up on their sample.
Not sure, haven't used it for much more than that.
It has one less feature than Klaviyo but Klaviyo is also more expensive so I think Omnisend may still take the cake for some people.
The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.
The seamless experience and its simplicity in the to design and automate email campaigns, and forms.
The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.
Everything. Easy to use, Beautiful & professional templates, accurate reporting, sales have gone up
It was a little hard to make segments of our customer lists but the support team at omnisend have been a tremendous help!
This app is easy to use, and actually gets the job done. I tried a couple of other applications with high reviews before this one but they all had problems, such as not sending my new email subscribers their welcome email with discount codes until almost 2 hours after they subscribed!! Not with Omnisend- it's been quick and professional every step of the way. Not to mention the designs for the emails and pop ups are the best out there!
After the free trial, you do have to pay to continue to use many of the features, which you don't have to do with many of it's competitors. However, you get what you pay for, and Omnisend is the best.
I like the ability to drag and drop customize each email campaign the way I need it. Setting a preset color customization that matches my brand is important, too. It also tracks sales that result from your campaigns. The popup and full page email collection tools are also ideal.
I'm not sure I have anything I dislike. Perhaps as my needs grow even more there may be something to discuss.
I love that it gives me the ability to visualize my automated workflows before building them out. It allows me to craft our brand experience and customize it for different groups of people.
Honestly, nothing. So far it has all of the features that I need and more.
It makes good looking emails very quickly and integrates well with Shopify. Support is also very quick and helpful
It does not have very good selection of optin forms and the formatting available is quite poor so this could definitely be improved
The product picker makes adding products to your campaigns a breeze and the predefined templates not only look great from standard but are super easy to customize.
When using certain features, e.g. product picker, it doesn't even attempt to pull a product description. also, when you use a single product tile, it doesn't remember whether it was image left or right so you have to change that every time.
It is easy to use and gives you many pieces of content to add to email campaigns, workflows and forms. Super easy to edit and add images and templates for future use. Very user friendly and beautiful UI to work in.
Might want a few more options when it comes to layout ideas as well as content to drag into an email body. Also could use some blog inspiration that could be sent out weekly/ monthly to give users ideas on the many different ways they can use the service.
I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!
This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.
Omnisend makes it incredibly easy to set up and launch marketing campaigns using email, SMS, Facebook Messenger and more. The integration with Shopify is seamless and setting up coupons, abandon cart sequences, etc. is a breeze.
There are some limitations around audience segmentation and their use of Tags is different from other platforms such as Mailchimp and Activecampaign which operate in a similar way. Some features which are standard on other platforms, such as domain verification, are add-on services with Omnisend. There is a slight learning curve in that regard, but overall it is a robust and streamlined platform.
I´m still missing some key functionalities like integrated web-forms to incorporate into my website and eliminate the need for other additional middle-man apps to collect all my leads...
The email templates are great, tons of super clean and responsive templates to work off of. It also has pretty much every automated sequence that you'd need built in. Within a day you could have your sites entire email automation flow mapped out on omnisend.
Email limits are too low. I'd like options between the base plan and the unlimited plan. With only 20k monthly emails in the base plan, I can see myself hitting it super quickly as my list passes 5k
I enjoy how smart and easy Omnisend is! No need for long tutorials, everything can be set up in a few minutes - this is not a usual case with other marketing automation tools. By the way, if it happens that you have a question just search their knowledge base. That's it! Plus they are not overpriced at all so good for those who look for smart spending.
Price increase. I wish the stock photos where better or available
Easy migrating from Mailchimp. Easy to use interface, and great customer service.
I wish I could embed video that was playable in the email. Perhaps more options for the custom HTML blocks
After much research, and using another software that became very expensive, I switched to Omnisend. I saved about 50% over the cost of the other software. We send out at least once a month emails. They can be schedule out and this is great. We also have several automations in place that work well. We are able to clone or duplicate previous campaign emails, allowing for a smooth set up of newer emails without having to rebuild each new email. Integrates great with our Shopify platform.
We did loose a few features for some of the automations when we switched, but what we lost compared to what we saved financially, was very minimal. Automations have more of a learning curve when setting them up, but we have been able by trial and error to figure them out.
I like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...
when you need to go back if you forgot something, no option to open the next step in new tab
I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want.
I really enjoy Omnisend's marketing platform. I think it's best to use if you need specific automation features. That was the reason why I started using it. Other tools don't have as advanced flows as Omnisend does. At the moment I am personally using thank you, order confirmation and other simple flows as cart recovery for example. With cart recovery I was able to sell more, all I needed was to send a little reminder to clients.
There are a lot of features that you get for the base price. These features are typically more expensive with other email software.
Some users have complained that they did not receive the email. That is concerning because the delivery doesn't appear to be as good as with other software.
I wasn't familiar with this software. A client was using it so I had to figure out how it worked. Customer support is top notch. Whenever I had a question, they answered in a timely manner. You can do broadcast as well as automated emails. It does the job for email marketing reliably.
I wanted more detailed segmenting than I found possible. It did allow me to segment by dates of open or click but not by individual campaign. I wanted segmenting based on behavior in the automated sendings and did not find that functionality.
I really like how easy it is to use. I am able to set up monthly newsletters without any issues. This has helped my business with customer retention
There isn't anything I dislike about Omnisend. I switched from another company to this one, and I am happy.
Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.
It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.
We have used Omnisend for many tasks, but the one being the most is marketing. It's been used to track clicks and browsing behavior on our personal business website to better key into what our customers like, want and need. We are able to track spending increases based off of browsing stats, which has helped our business grow!
For the few months that we have implemented Omnisend, there hasn't been anything that stands out to us as something we don't like. We use every feature provided, and customer service is second to none!
Usually software with complex functionality is super hard to navigate and use but Omnisend got the idea of marketing automation just right and even the less experienced junior colleagues are able to use it with very little training.
I haven't been using Omnisend long enough to find any flaws.
Automation is relatively easy yo understand and setup.
More conditions for automation would make it even more powerful
As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!
The emails are easy to put together using their interface, and most importantly, they are beautiful. For a company like mine (selling jewelry online), that is extremely important. I am always short on time, so any software that makes marketing easier for a reasonable price is attractive to me. I've been impressed so far by Omnisend. I've tried multiple email marketing apps, and this one is my favorite to date.
I am not entirely familiar with all the ins and outs of Omnisend yet, so I don't think I can speak to any structural issues or large problems it might have. They might be there, but so far I haven't seen any. There are features I'd like to see that Omnisend doesn't yet offer, like integrating with review apps to include snippets of reviews in abandoned cart emails. But maybe they will include that at some future point.
the emails are easy to set up and create compared to other platforms.
want more templates & the Text message aspect was easier to set up. I also which you have an internal team that I could pay to create and send out emails for me weekly.
Omnisend is so seamless. I love how easily it integrates with shopify and how easy it is to create and send email blasts with special offers!
I wish I could exclude certain people that already bought a product when sending and things like that. Like if I put it on sale and they already bought it I'd like them not to see the message or that part of the email. Or if I want to target people that bought item A with item B I'd like to be able to filter like that easily.
The only real con I can think of is it's not really set up for enterprise/agency use quite yet. If you happen to use the same email address on multiple accounts, the multi-brand navigation is there. But if you use different email addresses, it seems you have to log out and log back in.
I absolutely love the live feature! Gives me so much insight which is something I did not see with the other provider I used to have. I also love the automations feature. You don't have to be a rocket scientist to figure it all out, unlike other programs out there..
Choosing products off the website is sometimes very time consuming. With mailchimp the products were integrated into the software, you could just pick from a drop don menu. Worried about pricing and the way credits work.
Email design templates are clean and easy to use.
Omisend team was working on a function that would allow me to auto send emails 3 weeks before customers birthday reminding them of a product they wanted to be reminded of (I sell Birthday Party themed party supplies, i.e; Golden Girls and Bob Ross). They said they were working on the functionality and would let me know in 2 weeks. Thay was May 9th and still no word from the team on the status of this functionality.
I don't like that there is a large gap between the tiers of service. I wish more options were available for less money. Its helpful for smaller, starting, businesses.
Drag and drop design functions very well. Segmenting is easy.
I'd like a few more standard design options and I think specific design options for how emails will appear in mobile would be a good improvement.
automation email features and ability to customize order confirmation emails based on rules to avoid what was a manual process previously.
wish the preset templates in the email campaigns were more robust.
I feel like there are some areas that OmniSend could improve on mainly when it comes to customisation, as a graphic designer, there are some features lacking such as kerning and whatnot that would take OmniSend to the same level as competitors such as MailChimp.
This is such a user friendly platform. I love how I can connect the app right to my shopify site and it makes generating emails SO easy. The live view on the app is also intriguing to watch. I have several automation set up through Omnisend and I have never had any issues with them!
I haven't really ran into any issues yet! I am getting into more custom work, so hopefully it will be pretty simple to insert some pieces created in Illustrator right to Omnisend.
Sort new sign-ups by date so I can see what is going on outside of the reports.
Being a Mail Chimp user it self is satisfying marketing experience and does not need to change. But using Omnisend I have realized how convenient and comfortable it can be to market your product & implement customer equalization strategies & for that reason I am completely satisfied with Omnisend.
looking for how many new subscribers numbers is a bit of hassle may be will improve with time.
I find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.
I'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.
I wish it would allow you to create a custom e-mail template that you can use to create future campaigns. I end up having to start from scratch every time.
The basic email templates could use updating, and prices have been increasing rapidly over the last year. It is now the same price as most competitors and I wish they would reward their loyal customers. We are considering switching to a cheaper option because we simply don't use most of features they offer and it feels like we are paying for things that we don't use.
Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge:
- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
The software is one of the easiest to use as a 'newbie' into the world of ecommerce and wanting to connect with customers at the right time for them to spend their money with us. Omisend has such a wide range of tools it's enabled us to remove several other apps and save time by having all the tools in one place. It has also enabled us to increase our revenue which is a massive plus!
I think the lack of facebook integration to help create adverts that appeal to our customer client base and get them in front of the right people.
This is the only app that I have that pays for itself with little maintenance!
The only real con, if you had to call it that, is that you have to pay to use all of the features. However, It is well worth it for the value and pays for itself.
I liked the professional templates that helped me achieve the EXACT look I was going for. Literally I drew up my thoughts, checked out their template, and there was the one I needed. If I wanted I could easily add pictures and links and move their template around to suit my needs. I also like the stats it sends you such as who clicked, who shopped, how much money was made, etc.
Starting out I was a BIT confused, but after playing with it and launching demos to see how my tweaking was actually panning out I was able to achieve the look I desired. It is SO customizable, sometimes that can be confusing for non-tech savvy people such as myself. But again, after playing with it that all changed and now I can make an email in 15-20 minutes and schedule it to send out when I'm ready.
very easy to use , no need for long tutorial the fact it takes seconds to create your campaign and automation once you saved your layouts
facebook integration needs to be put into it . some features were missing like adding freeshipping to all collection however... the workaround is working for me and they give good pointers
It doesn't have an html editor. And the actual email editor is kind of limited. But considering the price it's still good software.
I don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well. My favourite is product picker due to lack of time. Cant rave about automation as well. Barely need my touch anymore. U just set everything up and go. Sit and make money just like that. :)
Took me longer than usual to get used to the tool. But I heard from other e-commerce merchants that they had no issues only me. So maybe that's just me :)
I love Omnisend automation!! After Omnisend I am safe to say that the only platform that is that good with automation is theirs. Seriously, super easy to use, you'd think automation is hard to set up right? Well no, and if you still have issues they have their blog and knowledge base to use so - problem solved.
I've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget.
thre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes.
Not much to dislike actually. I've only used it for about 4 months, and in that time they got everything we wanted (such as segmentation). And I see on their roadmap that they're planning on getting text messaging and push notifications, so that'll be the full package for me. Because of that, I have no problems here