Works well for wheat it does to manage campaigns

Hard to tell where you are in the software

This software is initially focused on professionals. I strictly do not recommend it to a beginner. Although, if desired, anyone can understand. The question is is it worth the effort? It is difficult to answer unequivocally. Personally, I quite like the program.

It is necessary to understand the special terminology, to have an idea of the goals and witches when using such software. Working with the program, it is critically important to understand the very mechanism of an action.

I like how easily this tool integrates with almost all other tools in the Adobe suite and makes it extremely easy to setup a one-stop-shop for managing campaigns, analytics, testing, etc.

I think some of the other campaign managers have better features/functionality, but they don't integrate with other Adobe tools as easily

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services.

Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.

Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.

Easily integrates with other software to enable user to create targeted marketing collateral best suited for individual needs. Adaptable to a wide range of business and marketing applications. Love the ease of functionality.

Occasionally freezes and crashes; not sure if this is just a function on my end or if it is some kind of glitch within the program. Other than that, I love how user-friendly it is.

Campaign functions all exist, and that's great BUT many of them are difficult to find and less practical than they seem they should be. Is possible our team just hasn't been able to take advantage of the proper tutorials because we are very busy, but it is very involved software. I appreciate that it has reporting though.

It's no better than other software we've used in the past. I'm just not really impressed. As someone who uses a lot of adobe products and really appreciates the functionality, this is lackluster.

The product meets most of my needs when it comes to creating PDF documents. It is not always intuitive in using but I do get it done.

The ease of being able to combine files into PDFs and the create a form feature. In the academic setting, there are needs for countless forms. This tool allows me to create forms quickly.

The tools needed to create different documents are not always easily found. I had to do a lot of google searches to help me figure out what I needed.

Campaign design is simpler than it might seem. It guides you step-by-step. Easy way to monitor your numbers and campaign automation is a huge plus. Compatible with other Adobe software.

The UI takes some getting used to. Not the best campaign management software for smaller businesses, but it definitely got the job done!

I was on the way to fully understanding this program but there was some much I became overwhelmed very quickly.

I cannot believe how expensive these programs are. It seems that they have a way of making these programs more and difficult to track.

I've been an Adobe fan for a lot of years, but I only just started using Campaign. It's a quality product like you'd come to expect from anything Adobe puts out. The reporting and campaign analytics seem like exactly the information I want. The UI is simple and easy, as always.

Just the price point, because I'm not a fan of the SaaS model that Adobe has adopted.

It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.

It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

There is a learning curve, but once you do a few campaigns, you see the results and can adjust and compare for upcoming campaigns.

Using Adobe Campaign you can see the stages/steps your marketing campaigns are at and how quickly your recipient is reacting.

The price - more than some other email campaign software. It does have many channels which not all competitors seem to have.

Maintain a marketing through email, knowing the details of customers, easy to use, practical and recommended for its simple technology functions.

I like that it allows me to visualize the client in all the channels in a single screen, allowing to automate the campaigns and mailings in a systematized way. It allows data connectors in the audience. In addition, its system is very simple and friendly to handle.

Even though it seems very complete, I could add the synchronization with social networks in order to reach a larger audience, providing the benefits of the product to a wider audience.

We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.

There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.

We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Once you set it up, the software does the work for you.

It has a steep learning curve.

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Easy reporting for all our marketing campaigns

Able to see real time analytics and check what marketing strategy is working the most and pin point were you need more help!

I'm still new to the software so their is a bit of a learning curve but being a loyal adobe user I know I will master it with their help and tutorials.

The ability to communicate in a better form with clients and customers, reaching out to them with better approach

This makes all aspects of management simple for marketing over email. Total data management. Love the personal design capability. My customers dont dread my emails to them. Consumers likes and dislikes help to quickly send custom emails. Its a very well thought through system.

It can be kind of challenging at first, but the customer service is there to help you through it. I consider myself pretty savy in use of many softwares new and old for my company, and I found this one to be quickly learned

A very pretty design and clear interface ,which enables you to easily pick the actions you desire . How specific you can get with your preference before beginning the actual campaign is the biggest pro for me .

You're paying a premium just because there is an "Adobe"ahead of "Campaign". It is a great program ,but there options that do the same work ,for a lot less money

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously.

To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time.

I would like to say that I'm using the app, sadly for the size of my company and our number of clients is not the right app, I'm sure that for a bigger company with more resources than mine would work fantastic, I hope one day my business will be big enough to use this awesome app.

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send!

To know your way around the software requires a lot of time and watch a lot of tutorial in Youtube, it can slow down your process and sometimes you need to go back and watch again sometimes even more than twice.

Campaign has alot of features and flexibility for us to build several direct and digital marketing campaigns across multiple channels. This provides robust tools for users to manage their campaign and build any complex campaign.

Unique ides

I use Adobe Campaign to track tasks. All customer interactions are displayed on the laptop screen, which is quite convenient. This helps to quickly deal with the task and plan further actions.

I do not like Adobe products for a bulky interface. The service has a lot of tools, but it is not clear what to do with them. I did not find detailed guides on the Internet.

A solid system which is now looking a bit old fashioned. Ease of use is now rather poor when compared with its competitors.

Good functionality, very customisable

Old fashioned and clunky - visualy dull to look at and work on.

Very rich on tools you can use . It can be hard to learn ,but you have plenty of tutorials online . The design is intuitive .

If your database has a larger number of contacts ,it can be slow to load .

Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.

Easy of use and training. Also really enjoy the analytics features.

The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

I've had experience using Adobe Campaign and only have compliments to say. My team and I used it to manage company campaigns. The difference is that you could do it online and offline. We addressed messages to customers in a separate and personalized way and this greatly increases efficiency and performance at work. Each client has a profile, a treatment and with that we can trace our actions in more depth. One of its main features is problem management and the possibility to create customized maps and monitor reports in real time.

I don't see anything negative to report about Adobe Campaign. It is stable, functional and delivers what it promises.

At Adobe Campaign, I like visual analytics. After creating a project, I easily track the steps. All statistics get to my personal account. I also liked the ability to personalize email newsletters.

I work as a teacher, and Adobe Campaign is more of a marketing tool. I would switch to a program more suitable for my tasks, but the authorities are against it.

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

I like it. I'm still getting used to it but I believe it will provide a lot of value to my business.

I like how much ground it covers. Marketing campaigns are innately complex, which isn't a bad thing - this helps me keep track of everything so I'm less scatterbrained over the course of a campaign.

The complexity takes a lot of getting used to. But again, that's not a bad thing, as I believe that an effective marketing campaign should be complex and intricate.

We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.

I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead.

Most of the marketing tasks we conduct through the Adobe Campaign. The platform is best suited for email marketing and SMM, but it does a good job with the rest of the tasks.

Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains. I suspect that the problem from the server.

With Adobe Campaign, it became convenient for me to share files with my colleagues. There is a huge functionality, thanks to which it was possible to easily customize it to suit all its needs.

The Adobe Campaign user interface is not intuitive enough, which makes it difficult to find the necessary functions and has to contact support.

Liked the small indent option in and/or query, it has the capacity to write multiple logical query in small space.

I have not liked the Interface. The UI is not clean and intuitive, hard to find features. Took time to understand and/or query. Needs lots of learning curve. The application is very cluttered.

I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking.

To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service.

It took a little more time to get it up and running than I would have preferred but once it was going, it gave me very respectable results. There are some caveats but overall this is a tool you should definitely consider.

There are a lot of options to customise and personalise this to suit your needs. And once you have a good understanding of it you can create very powerful marketing campaigns relatively smoothly. The email delivery and tracking capabilities are excellent. Compare to a few other solutions we used prior to this, it is able to get past spam filters much more capably. It can also automatically analyse reports to get you better results. Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team.

The learning curve to get the most out of this is pretty sharp. If you plan on investing on this, be prepared to spend a few hours either going through resources online or talking to their support team to set things up properly.

The ease of this program and user friendly nature of it.

I have nothing that has proved to be a problem thus far.

I have been able to successfully launch a number of highly targeted and multi faceted email campaigns. I have found the process of learning the program and making the most of its many features a bit time consuming at first, but after a while I'm able to better understand all that it has to offer.

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.

Adobe Campaign is used as the core email marketing tool in our company. It is used across various departments in our company. Try it, you will definitely love it.

Easier to navigate, workflow interface is cool.

At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.

Adobe Campaign perfectly integrates with Photoshop and many other Adobe software. I like the opportunity to attach several documents at the same time, which makes it convenient for me to serve clients.

To easily use this software, you first need to get used to its user interface. At times, there are problems with sound reproduction.

Adobe Campaign has an attractive design and an intuitive interface that makes it easy for us to perform the necessary actions. It took a little time to study it.

Sometimes when working with an application, there are some problems in sound reproduction. It also happens that Adobe servers crash when organizing mailing via email, which is why not all of our partners receive letters.

Adobe tools have everything film maker needs.

This is not a fault of Adobe alone, but the stability issues usually kick in during every project. Nvidia GPU drivers crashes and you are forced to reboot your computer.

Adobe has got a wide range of services and products and Adobe campaigns is a pretty good product which helps you in designing email campaigns with such an ease. They have got great user interface and easy application. It has got a rich bunch of features and tools.

There are lot of options so I think they need to get some more great features.

Muito bom.

I love the creativity of Adobe software and what it allows me to do.

There is a steep learning curve but well worth the time investment.

Easy to create workflows for executing marketing campaigns, you can see the workflow, control your cohorts and edit whenever required.

It needs a bit of advance user skills to use the software, and sometimes gets messy if we cannot troubleshoot

Overall happy but may move to something more powerful in future.

Ui and Workflow interface is phenomenal. Workflow has increased productivity since last update.

My head of marketing had issues understanding the front end. Monthly subscription is always a hassle.

It's a very powerful platform that allows to create amazing campaigns. It works great for both marketing and sales.

If you're not a developer, it can be difficult to use it as sometimes it requires coding, SQL, etc. Not what I expected.

It works great for our marketing as it allows to send advanced email campaigns with excellent tracking capabilities.

It works very slow when I upload high-quality images, hate this. But everything else works perfectly​.

The features took a while to figure out, but worked well

tutorial seemed a bit choppy, wish there were better youtube videos.

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

A little complicated dashboard since they highlight all the features of the product on a single page.

I like thst Adobe thought of a program for mkt campaigns as part of their suite.

I wish their customer service and specially documentation were a little more helpful.

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

I love that it is a very complete software, it allows you to use functions that previously had to use several applications. In addition, we can link different Adobe Creative Cloud software with this one. It is extremely useful!

Like most Adobe programs, it does not have a low price. In addition, customizing some reports can be tedious because of the number of steps to be taken.

The interface is great. I can make the workflow as simple or complex as I would like. Along with this, pairing this software with other tools in the adobe cloud(such as analytics) is quite helpful for various projects.

The reporting engine needs some work. It's difficult trying to customize the reports. Also, I don't use it on a daily basis due to it requiring some technical knowledge that I don't yet have.

Great using personal info to make a personal experience. Very easy to use. Creating campaigns is great to make our services friendly to clients.

Some things have to be done in another software in conjunction rather than this software having all available.

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Adobe programs can sometimes feel overwhelming at first glance because of all of the things that it offers.

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service. Takes them hours to respond to our emails, and days to resolve bugs.

My experience of this Adobe software allows me to be able to access a lot of programs on my MacBook Pro.

Helps with the paperwork that comes in through e-mail so it is easy to look up and have it easer to print on correct paper.

Very easy to use and operate, trying out to market our business. Maneuvering around the website is easy and self learning

While being the part of this platform it feels good to use this application it seems worthwhile by sharing or accessing the details mentioned here .

Good customizable view

Latency while in terms of updating of records

This program allows us to segment audiences to deliver customized messaging in a way no other product could. There are, however, errors that have come up with the program that needed Support's attention. There's also a learning curve to using the program, but this is expected with a program so complex that by extension allows you to reach complex goals. With practice, Adobe Campaign becomes easier to use. I recommend it for companies with highly targeted audiences or B2B companies that don't want to mass send the same email content to a wide sweep of people.

We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.

Ability to send personalized emails to each audience. Simultaneously.

Takes time to set up. More than originally thought.

I really like it, friendly user, I don't have any issue using this software. I dont need to call the support because its really friendly user.