It’s been great. Knowledgeable support staff and a product that improves every week.

As a one-person business, having software like Optmyzer, which lets me scale my capacity, is essential to maximizing my profitability.

Some of the automation features still feel a bit clunky or cumbersome to set up.

Account overview dashboard (slice data by channel, projected budgets and more). Reporting is the biggest value and our clients are amazed with how customized these reports are.

I think certain elements are a little clunky to use, but once you familiarize yourself with tools they flow ok. But it is definitely more intuitive than a lot of these new UI updates we are seeing with major players like Google Adwords. by Optmyzr on 23/03/2018 I love how you worked a little dig about the new AdWords interface into this review! Thanks for the kind words about Optmyzr!

Very good, even though this is one of the biggest expense I have in my arsenal of tools, I feel it's worth it because of the results it achieves for my client's PPC accounts. I've seen great improvement in all of their results, their CPC and gaining new quality keywords. I also noticed my Quality Score is VERY high now, most of them are around the 7 to 9 (out of 10!) score which is great. The A/B testing is a nice feature too.

Optmyzr Express - one page, you can go through all the recommendations for all of your accounts very easily. Great customer service, usually respond same day with any of your questions.

Ease of use...I think it could be designed so that it's easier to use functions. I'm very tech savy so I understand a lot of it, but there are features that I still don't get too, even after taking the UDEMY class or going on YouTube and even with training, some features are just too confusing and I feel it could be easier by design.

A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data.

The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

Been using it and watching it grow for years. Fast, Easy and updated often; I save a LOT of time and money with this software. Have never had to contact support. Alerts, when my conversions or spend is trending down, are amazing.

Great Software, actually created by the man who built most of Google Adwords Scripting Ability so it can do what others can't. Also, the value for the money is great, it is not based on how much you spend. Other systems I have used are expensive and do not help or will actually make your ads run WORSE to make you spend more money (so they can just bill you more! -aka wordstream)

The Bing side needs more, but I understand Microsoft has tight restrictions and not a lot of APIs. But the problem is that the options are there to optimize, but only 3 of them work. If you don't have the software working on the other optimizations then just take them out instead of making me test it to see if its working every day.

Improved AdWords performance. Better yield on ad spend and less wasted spend.

Lots of features and flexibility. Great scripts too. Direct links into AdWords, Bing and Facebook.

Can be a bit complex to use for a novice user. Pricing can be an issue is you have a large volume of small clients/spenders. by Optmyzr on 15/11/2017 Great feedback Monte! We're definitely more geared towards PPC experts and the types of tasks that they would spend a lot of time on if they didn't have our tools. But if you ever have a new person on your team who's not as advanced as you, they can take our free course on Udemy to get ramped up. That's in addition to the personal trainings we do of course.We've also tweaked our pricing and we have a new Enterprise plan for agencies with lots of smaller accounts. Making our tools accessible to agencies of all types is really important so we always welcome the feedback on our pricing and features.

Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value.

Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one.

There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest.

After comparison of many tools OPTMYZR provides us the best ratio of cost / performance. Very nice intuitive workspace allows to do the job quickly and have fun with it. One of the best tools are one click optimizations with possibility to set custom filters. Also Quality score tracker is an added value, when you can compare the evolution of this crucial metric over time. Flexible reporting suitable also for non english speaking countries was one of the big features that led to decision to buy OPTMYZR. Finally, the support for OPTMYZR is just above expectations.

Mencionado acima

miss some less frequently used metrics in reports for GSP (saved emails, resend), percentage of video views, etc

Its like hiring a full team of Google Ads experts.

Its really easy to use fast and with reliable suggestions. The tool changes through time and follows the Google Ads ecosystem. The support team and the CEOs are there to listen to your suggestions. Its very important to have this kind of support.

i try hard to thing about something and honestly i cant !

As a manager at my digital ad agency, Optmyzr allows me to give greater attention to more clients, without taking up the same amount of time that it would take to do my job manually. It's a super helpful tool that I use daily, that is well worth the money, especially if you're in an agency role or manage multiple clients.

It's a SUPER powerful and streamlined product designed to help search engine marketing folks optimize and manage their campaigns. Their Rule Engine allows users (with no programming or coding experience required) to build their own automated tools that help them fit their clients' and organization's needs. Plus they have an incredibly helpful and quick-to-respond support team that is always looking to help.

The interface could be prettier and a bit more consistent, but once you get used to the tools and where things are, it's incredibly powerful.

Optmyzr has made a significant difference in the amount of time our team of experts spend on managing and optimization Google Ads and Bing Ads accounts. This software truly is a swiss army knife of PPC.

Leverages machine learning to speed up finding an applying optimizations to your Google Ads and Bing Ads accounts.

This tool is not for the novice user as a lot of the optimizations require a fair amount of knowledge to gauge whether all recommendations will benefit the accounts.

The software does provide advertisers a lot of options to make manual tasks faster. I would recommend this product.

I love the budget forecasting tool. It helps me save tons of times budgeting each month. I also like that the feature provides optimization suggestions for maximizing conversions, clicks, and conversion value — my favorite feature of the platform. I also like the PPC audit feature. I usually run new accounts through the audit section to see high-level the issues in the account. Lastly, the PPC investigator is cool. To help me analyze the impact of changes in my account, I usually dig into the investigator first to find trends and insights.

I don't like that the budgeting feature is only for Google. I wish we could pull in other platforms such as Bing, Facebook, or other social channels. I'm also not a fan of the day of week report.

I love the reporting and Quality Score analysis - saves me tons of time. Also like the A/B ad testing tool and recommendations they automatically send you to help accounts.

Tried the full version with Facebook reporting and couldn't get an autogenerated report that I liked - it didn't break down the campaigns and actions the way I wanted and seemed a bit buggy - not worth double the monthly cost for me. I found another tool I liked called Cyfe.com

Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management.

Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr.

Better cost per click and per covnersion in my campaigns

It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

It has helped us get better insights into how our campaigns run as well as scaling up our output.

We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well.

The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended. by Optmyzr on 13/11/2017 Thanks for sharing your thoughts Bruno and for being a long-time customer!I'll add multi-account budget pacing to our roadmap. We can already do budget optimization across multiple accounts. I'll email you the instructions to access this experimental feature.

Optmyzr's ability to listen to our needs and even add new features based on requests, as well as innovating their own new feature sets, has set them into a "gotta have it" class with our company.

Optmyzr is undoubtedly the best paid search marketing platform we've ever used!

No cons! This company has listened to all our needs and helped us navigate all challenges we've had with the platform.

Speed of AdWords loading. Flexibility in reporting templates. Awesome tools for managing search terms, SKAGs, negatives etc. Works very well for an agency.

Perhaps Bing speed is a bit slow sometimes. by Optmyzr on 23/03/2018 Thanks for the review! Sorry about Bing being slow, it's often their API but we're working on some tricks to make it work faster. You may be interested in Optmyzr Express, a new capability that will launch soon where all the recommendations are cached so they will load faster.

The reason why we choose Optmyzr over other software is because we like to stay in the driving seat managing and optimizing our clients AdWords-campaigns. AdWords automation is a hot topic, but in some cases a way to save time over improving ROI. Customer support is great. They listen to our feedback and implement new features if possible.

Better Adwords optimization.

Account workout module works great. Just 15 mins help you to keep up with all changes need to be made. I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention.

UI/UX still can be improved. Advanced API integration is must for smaller packages too.

- It has some great features that simplify your life doing SEM

- I would improve the interface, to make it easier on the eyes

The customer service is fast and efficient. They are consistently adding new features. I find Optmyzr invaluable.

Optmyzr saves me a ton of time. I could not imagine managing all the account I do without it. The ease of use. Minimal learning curve.

I don't like that you can not get a spending forecast for a newly paused campaign.

Time saved, increased accuracy, helps with client retention

The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords. by Optmyzr on 16/11/2017 Thanks for the review Richard!We're working on bringing our Bing capabilities closer to those for AdWords but if there are specific tools you want us to fast track, let us know which ones.Agreed on the interface not always being consistent. I think it's partly because we build workflows to solve very specific optimization strategies and that sometimes means a completely different layout works best. That said, we're actively working on making things as consistent as possible to make it easier to learn how to use Optmyzr.

I've really appreciated Optmyzr. It's helped to streamline many processes and create great reports. Thanks guys!

My answer about what is the best is probably the same as a lot of people's. The Quality Score Tracker. It really helps you to target low quality score groups easily. Also, the reports are fantastic. It's super easy to create good reports for your clients at a touch of a button. I also really like the budget management, keyword and negative keyword finder, and the scripts.

I don't like that you can't put Facebook into your account unless you upgrade. Budgets are being split into Facebook a lot these days and PPC managers shouldn't have to pay more for the same budget. It just cuts into our profit. They need to make Facebook Ads available at the basiv level. Also, the area where they suggest you create new ads is a little confusing as to it's actual recommendation.

not very good to be honest. I've been a customer for a year or more? I can't remember. The only thing I use your site for is the Optmyzr Express, which I'll add new relevant keywords but most of the times I noticed they are searches in my category that usually misspelled a word or something. Some keywords are good add ons but get very little impressions which I'll have to move to it's own group later on. Then I'll notice that recommended keyword will be back in the recommended option again. It's like a never ending loop, I've done this so many times. I add it, then move it, then delete it, then it's back in the que to add in again. The other features like the gender adjustment or the device bid adjustments are nice touch but sometimes I feel they are way off the mark so I don't even use them now. If I can make a suggestion, you should have weekly group webinars helping people on different discussions. If you do have them, I have never heard about it, but it's free for you and it will help us greatly. Perhaps have an option for private one on one sessions with screen sharing so we can see what you describe. I would say most subscriptions I have like, Ahref, BrightLocal, BuzzStream, Tidio, YouCanBookMe, SpyFu, etc...(there are plenty more I'm signed up with) offer some type of makeover on the dashboard or add new features but have an article to describe how to use that new tool or feature, or they have a video talking about it.. I don't see any of that stuff for you guys.

Scripts are very helpful.

Não é amigável

Amount of improvement opportunities we can identify in a very short time. I particularly like the PPC investigator to quickly identify the causes of changes in the accounts.

Why do we have a lot of useful tools under the Express menu. Why not just put it with the rest, not under a separate header. Causes confusion.

My favorite part of Optmyzr is the workout feature. I am able to optimize a mass amount of campaigns once a week that saves a lot of manual work.

I dislike how slow the website can be. I have issues bouncing between accounts, having my notes properly save, and experience overall frustration at how long it might take me to complete a task.

I'm the VP of Paid Media for a large digital agency. We use Optmyzr to increase the effectiveness of the campaigns we run for our clients.

There aren't many software packages out that there will both save you time and make you money, this is one of them! I've been doing paid search for over 10 years now and I have yet to come across anything like Optmyzr. It's easy to use, powerful, and always raising the bar.

This is hard. I can't think of anything that I don't like.

- Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too. - Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually. - Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

- After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks. - I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks.

Very satisified with with Optmyzr, I wish it had been available 8 years ago.

Multiple optimizations baked in, easy reporting, deep dive analysis and always building on what's already awesome.

Really none, I can see more automation that could be helpful in the future.

Optmyzr allows my team and I to optimize every aspect of our campaigns with speed and consistency. We use it to adjust bids, budgets and to optimize bid adjustments by the hour, by the device and by location. It allows us to increase clicks, reduce CPC, and increase client conversions. Optmyzr should be in every advertiser's toolkit.

Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good! by Optmyzr on 23/03/2018 This review really makes me smile because it's great to hear when we hit the nail on the head with our software and played a small part in helping make a company more successful. Thanks!

It helps me to be more competetive on the market. It also helps to make really complicated campaigns with many adgroups.

I use mostly : quailty score tracker, search terms n-grams, instant optimizations, spend projection and budget management, shopping tools, script tools, and REPORTING ( I like most )

Mix feelings as the "spreadsheet table" widget could have helped with a lot of things but it turned out to miss out some columns even though I followed the instruction articles.

How flexible it is to add almost anything.

1. When renaming a widget, it's hard to find back which specific widget I picked because of the name change. It'll be helpful if there's like 2 title headers to differentiate. So eg: I picked "Facebook Demographic Performance" widget, then if I name it "ABC", assuming I have forgot which widget I picked, I'll have to try to select one widget at a time again to see if I picked the same thing.

if you're managing many google adwords campaigns, optmyzr is destined to become your best friend, also essential for the creation of advanced technical reports.

nothing you can not do using the google adwords interface, but using much more time.

very good. support has been on it.

We like utilizing a number of Optmyzr's tools including many of the keyword tools, which make it easy to find low converting - high cost keywords and alternatively, low cost - high converting keywords, as well as negatives to add and more. The reporting is great for getting a high level look at accounts over a longer period of time or even for the month to be able to then dive in more granularly on the account. The price point is good for the value you receive, especially as an agency managing multiple PPC accounts.

We would love more customizing of columns and attributes to things so we can ensure we are reviewing the right metrics we want to review for the specific client. Sometimes, some columns are not able to be added in certain screens like conv. value/cost and CPA, but they seem to be open to adding those where needed when talking with their support team. Honestly, we feel like we are still under-utilizing its tools. We would love more of a "package" step by step on some of the tools so we can just plug and chug and get the data back.

We've been using Wordstream for years and just made the switch to Optmyzr after seeing some of their more advanced tools (budget optimizers, scripts, etc.). We've been using it for about two months at this point and it helps our agency manage each of our client accounts with ease. Would highly recommend signing up for a trial.

They have great tools like PPC Investigator (which helps you get to the root of large campaign changes), report designers, workouts, etc. It helps me keep an eye on my paid search accounts at work with ease and helps automate a lot of the tasks I've been doing manually. You can customize scripts, budget management and more.

I think their interface could still use some improvements for usability's sake and I would LOVE if they could incorporate Facebook optimization, like they do for AdWords. That is the only thing I miss having switched from Wordstream: the Facebook 20 Minute Work Weeks. There's no workout to replace optimizing those.

We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones.

Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. Support is also super helpful in ensuring you are taking advantage of the tool.

Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)

Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually.

Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes.

This is one software where I truly have no complaints.

My overall experience with Optmyzr is very good. When I got a job at my current company they were using a different software for reporting and I had previously used Optmyzr at my last job and suggested we switch over to it here. My life has been easier ever since.

I love the report scheduling feature. Optmyzr being able to automatically create and send reports to our clients saves me hours every single month.

There are so many functions and tools available and honestly, I'm not sure what they all do.

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Nothing much, there is room for improviment and they keep evolving.

Very favorable sales and service experience. I highly recommend this tool over others in the space. It works well for our team of 5 paid specialists.

This is the paid marketers dream tool. It really helps a small team keep on top of lots of accounts. We have barely touched the full capability of the suite of tools. They have done a good job of informing us of upgrades and improvements to the suite and of the amount of effort/time our team saves on a daily/weekly basis. The dashboarding has been a great way to save time while getting a overview of the 50+ accounts we manage.

It is not the most intuitive for those not in the know of paid marketing. You need to understand what you are doing, or what you want to do. So don't give this tool to the un-initiated they could get themselves in trouble quickly.

This software has made my tasks as a pcc account manager at an agency a lot easier and it is a nice companion to help out in raising any concerns that may arise in any pcc-account. It works really well for basic optimization tasks and also has some really powerful features.

A very intuitive and easy to use ppc-management tool. I am using this daily to keep track of the accounts I manage and save lots of time doing optimizations since Optmyzr has the suggestions ready for me, while I just have to engage them with a few clicks.

There is nothing in particular I would single out as negative. I have still not managed to deep-dive into all the features and some sections require you to define some rules to get the data you want.

Optmyzr has had the same effect on my business that doubling my workforce would have. Optmyzr has allowed me to manage campaigns at scale and deliver results far quicker than any other tool I have ever used.

Optmyzr has more than doubled the efficiency of my team. The staff at Optmyzr are fantastic and are happy to develop the tool based on feedback from myself and my team. Optmyzr has been a game changer since I discovered it a few years ago.

I currently use an external tool for Feed management. It would be great if Optmyzr could integrate a feed management tool into its arsenal.

I track all the GAds accounts performance and run (simple and not-so-simple) analysis tasks regularly and time-efficiently, from one interface, easily switching from client to client. When I find an opportunity for improvement, I will be able to implement it in a click. Reporting became one of the easiest and fastest processes. Scripts and workouts only make the subscription worthy, but there is so much more, and it keeps getting better. All in all, rather helpful and multiversal timesaver.

With all the default analysis and optimization tools, I save plenty of time on my regular tasks, 8-16 hours per month on reporting only.

Some of the tools still need minor improvements, e.g. Conversion Grabber is not precisely clear in terms of different settings, one has to spend some time digging in to figure it out. Also, I would very much appreciate the feature to fully integrate with more different platforms, including FB/IG

It enables me to manage a wide range of clients to a very high standards. It does everything I need very well and whilst I have tried other services, Optmyzr gets my choice.

Wide range of functionality

Interface is a little dated but the functionality makes this an insignificant issue

An excellent time-saving tool for larger accounts with good recommendations

One click optimizations & enhanced scripts

The Optmyzr interface is a bit dated limited Bing account functionality

The level of reccomendation. Optmyzr use a lot of data about the accounts and propose you massive changes that allow you spend your time in another tasks.

I have the sensation that sometime appears new features and we don't have previous information about how to use that.

Great support from smart folks.

- Pricing is a bargain compared to competitors -Great keyword de-duping feature

There was really noting I did not like.

I like the fact that it does a lot of the analysis for me and provides me useful information to optimise the accounts. It saves a lot of time if you were to do this manually.

Everything is great! Only thing is that some options are only available with the Pro which is out of my price range.

Incredibly helpful for our daily PPC management across clients

easy to use interface, wide array of helpful tools, excellent daily monitoring tools and scripts

The things I like least are more complex items that they continued to improve so I am happy to see constant updates

Absolutely mind-blowing the capability of what it offers, I have over 10,000 hours inside of Google AdWords and Ads and I still only feel like I am at an elementary school level with the power that I have access to.

Cross account rule implementation based on optimization theory and essentially using it as my best friend for doing complex analysis.

It is very literal, I would recommend a toggle behind the scenese that opens the last account that the feature was ran with instead of the current one selected. Frequently I open a report name X_Account but the account selector is on Y_Account and it defaults to the account selected (It's logical I get that). When we are scrambling for reports with huge amounts of clients it would be a time saver. by Optmyzr on 29/03/2019 Thanks Mike. Very kind words! I'm sending your suggestion for an improvement to the account picker to the engineering team.

Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding.

The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts.

Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions.

This has made all aspects of campaign management and reporting go so much smoother, while reducing my workload.

There isn't enough space to list all the great things for this product. One of the biggest wins is reducing the time it takes to manage projects, while also making it so much easier to report data to our clients. It can be a real challange sometimes to explain everything we do, and with Optmyzr and their reporting features, we dont have to.

It's constantly growing, and at times, it can be hard to keep up with all the new changes.

I've been using Opymyzr for 4 years and over this time it has had a number of updates, which have all been great. the cusotmer support is excellent, even though sometimes pretty slow. But overall good peice of software

I like how much time the software saves you in pulling reports. Just a matter of a click of a button and you get the info that would take exports & excel.

Have to pay more for the pro features. I think it is priced well to give the "extra" features for free.

muito bom

easy QS, daily QS, Keyword lasso, scripts

no possibility to organize own adgroup and keyword structures - to have the thinks which are important for me personal

Great interaction with the team, very useful tool, really helps with smaller clients in terms of optimisation.

The constant updates to improve the software, plus the fantastic and quick response when you have an issue.

Anything I have disliked has been improved pretty quickly. I would like the shopping campaign builder to allow more features, but I'm sure that is coming.

Support is fantastic with screen sharing 1 on 1 support by people who actually know their shit!

We set up custom rules that go into a feature called workouts which we have a koi for all accounts to have this (ours is 11 optimisations bundled into 1 workout command) run at least once per week... this way we know the core optimisations have been completed and is a god sent when things are super busy as we can get on with building new campaigns and let Optimyzr give us the peace of mind that a minimum touch benchmark is kept. Love it!

Nothing to say in regards to liking something least as we love the whole package.

Great for quick fixes and AdWords only reporting. If you're an agency that couples reporting with other services, I would suggest AgencyAnalytics.

Big time saver. You can quickly perform a workout or changes that would normally take a while to compile the data for.

Although it's a time saver, it's not always accurate and many times I have to ignore suggestions so I would definitely spend time looking at what their suggestions are and truly understanding if they are good or bad. Also, the UI needs work to be more user-friendly, more modern dashboard. There is little consistency as to where selections are, filters, etc. The same for reporting, the templates can be confusing and you end up with a ton of duplicates.

I saved alot of hours finding things automatically instead of doing it manually.

The best thing for me is Shopping Refresher Pro , Manage bids, Keyword Lasso and Traffic Sculptor and also the reporting system.

The loading time when im on an overview with all my accounts is a bit slow and i would like it to load faster, or else im pretty happy about everything that is possible.

Time saving and different insights into your advertising accounts

Great brief workouts which go through your AdWords accounts to provide optimisations and overviews. These can be a real timesave and helps you look at accounts in different ways.

Report creation could be faster, but I can probably learn to use it better too as I think there is a template feature! by Optmyzr on 23/03/2018 Thanks for the review! We do indeed have a template system for reports so that you can set it up once and then leverage that same template for many clients. Each client will still get a report that has their logo so it feels custom to them. Happy to arrange a training for you if you drop us a note at support.

Time and efficiency.

(1) The software makes monitoring budget very easy, (2) creating rules and running them is easy within the tool, and (3) very nice tool to help with shopping campaigns.

I know it is being worked on, but just getting the great functionality that is effective in Google to work within Bing.

The control you have in making changes in your account, first you push all suggestions manually after reviewing them. But if you are confident after a while, you can automate these changes.

It is, like other ppc tools, not able to work well with mutiple conversion actions in the accounts.

Time saving PPC management.

One location to manage multiple accounts/platforms

Since the complexity of the tool, it is not always the easiest to use or explain to non-PPC marketers

Optmyzr is a very easy to use tool. Saves a lot of time as we can quickly optimize the accounts and make changes that would otherwise be time-consuming. Reporting is excellent and the reports are client friendly, beautiful, customizable, and easy to build. The account workouts are a good way to keep the accounts in good shape. Would recommend Optmyzr for all advertising specialists and agencies.

More Valueble Time for Creative Work & Faster Responses on my other external and internal tasks in oour digital agency

The "one click" optimisations and the reporting. Its fast , straight to the point and well organised. Its faster than the adwords interface. I love it.

Professional analysis done in seconds instead of minutes or hours. It allows to scale our service a lot.

It allows a professional AdWords to scale his business analysis reducing time and allowing to do a lot of optimization. by Optmyzr on 23/03/2018 Thanks for your wonderful review Francesco! We hope to continue making you happy for many more years to come!

Easy to use, AdWords quality score tracker, One click optimizations, Report designer & A/B testing. Great customer service & support

Pricey, no backup functionality, Display campaign & Bing Ads features are not fully supported, no paid social media integration by Optmyzr on 14/03/2018 Thanks for the review Donte! I'll reach out to you directly about the display and Bing Ads features you'd like to see added to the system.

Easy to create reports and the bidding options saves me time.

Dayparting is so easy with this software. I use this software for reporting and it is easy to create reports for lead and e-commerce clients. Whenever I have questions, the chat option in the interface is extremely helpful and the representatives respond very quickly.

In reporting, it would be great to be able to filter by campaign name instead of creating labels for campaigns. Also in the multi-account reporting, it is hard to combine Adwords and Bing since Bing labels are not used in the report yet. by Optmyzr on 23/03/2018 Thanks for the great review! I know support for Bing labels is in the works already and I'll check on whether we can implement your other request for making it faster to create reports.

It saved me lotsa time & money - makes repeated analysis available in a click.

One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up. by Optmyzr on 05/03/2018 Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts. If we can help with anything, let us know!

Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a daily budget tracking perspective and optimizations.

Pro Dashboard, budget tracking, budget scripts, check destination scripts, check sitelink scripts, account alerts, account workouts.

On the account workouts / tools for example "First page bridger" it doesn't find all of them. I will go over to Adwords and there will be several more that weren't loaded in Optmyzr. I feel that may be the same way for Keyword lasso etc. I just am not 100% that it is grabbing everything. by Optmyzr on 16/11/2017 Thanks for the review Carrie! We really appreciate your business and that you are taking the time to share your experience! Our algorithms for tools like the Keyword Lasso and First Page Bridger take some extra data into account that goes beyond what you'd be able to see directly on the AdWords site so that may be why you see a difference. Our goal is to provide you only with the most relevant suggestions and we'll definitely continue to refine our algorithms based on feedback like this.

Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr. by Optmyzr on 13/11/2017 Thanks for sharing your thoughts and the kind words! We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions.

Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay.

I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.

Optmyzr is lightweight and easy to use. I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied. By far my favorite tools are for shopping campaign optimization. The attribute bidding tool is fantastic. What great time savings. Just learning about the GrIP structure was valuable for us.

I would like to see Bing optimization options available for our accounts. Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc. These are minor gripes though.

A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone.

- historical QS tracker down to keyword level (now with QS elements tracking)

- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc

As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money.

- Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there!

I honestly have no complaints. Not a one. Even the price is unbelievably affordable. by Optmyzr on 21/12/2015 Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!